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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: Reverse Logistics and Firm Competitiveness in Food and Beverages Industry in Nigeria: The Moderating Role of Technology
Authors Name: Nnadi, Kenneth Ugochukwu
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IJNRD_202294
Published Paper Id: IJNRD2308240
Published In: Volume 8 Issue 8, August-2023
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Abstract: This study examines the relationship between reverse logistics and firm competitiveness in the Nigerian food and beverages industry. The study also considers the moderating role of technology in the relationship between reverse logistics and firm competitiveness. Reverse logistics is measured in terms of reuse, recycling, and repackaging, while firm competitiveness is measured in terms of productivity and cost reduction. The analysis is based on cross-sectional data collected through a structured questionnaire from 95 purposively selected managers representing 11 listed food and beverages firms. The Alpha method is used to determine the reliability of all measures. The regression results show that both productivity and cost reduction are positively and significantly related to all the three measures of reverse logistics (reuse, recycling, and repackaging). Also, there is evidence that technology exerts a positive and highly significant effect on the relationship between reverse logistics and firm competitiveness. The managerial implications of these findings are discussed.
Keywords: Reverse Logistics, Firm Competitiveness, Technology
Cite Article: "Reverse Logistics and Firm Competitiveness in Food and Beverages Industry in Nigeria: The Moderating Role of Technology ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.c293-c299, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308240.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2308240
Registration ID: 202294
Published In: Volume 8 Issue 8, August-2023
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Page No: c293-c299
Country: Port Harcourt, Rivers, Nigeria
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308240
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308240
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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