Paper Title
Exploring Consumer Attitudes Towards Organic Food: Impact on Purchase Intention and Actual Buying Patterns
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Registration ID: IJNRD_203737
Published ID: IJNRD2308218
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Keywords
consumer attitudes towards organic food, intent of the consumer, and actual buying patterns.
Abstract
this study Exploring Consumer Attitudes towards Organic Food: Impact on Purchase Intention and Actual Buying Pattern of Organic Food Products in the Indian Context. Through a survey of Indian consumers. the study looks into factors affecting customers' opinions of organic food, their intention their to buy, and shopping behavior. The findings highlight the importance of health consciousness, environmental concern, product knowledge, and trust in influencing consumers' perceptions and purchase behavior. With the help of planned behavioral theory. “The theory of planned behavior. Organizational Behavior and Human Decision Processes” (Ajzen, n.d.-b)16 questionnaires with four dimensions were constructed to measure consumer perceptions. 4 questionaries were constructed to measure consumer intention and 6 were constructed to measure the actual buying patterns of organic food items. This study utilized an online survey Google Forms to collect 201 responses from Indian consumers to investigate consumer Attitudes towards Organic Food: Impact on Purchase Intention and Actual Buying Patterns of Organic Food Products. The survey explored various factors influencing consumers' perceptions, including health consciousness, environmental concern, product knowledge, and trust. Additionally, The study concentrated on the connection between the opinions of consumers and the decision to buy as well as how they relate to intent and real-life behavior. Consumer attitudes towards organic food items are known as observations, and they significantly influence actual organic food product purchases. On actual buying patterns, consumer intention for organic food items is considerably more favorable. These outcomes assist to better understanding the buying patterns of consumers and offer information to marketers and politicians who want to encourage the adoption of organic foods in India.
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How To Cite (APA)
Nurukurthi veer Venkata Suryanarayana & Dr. Vandana Bharati (August-2023). Exploring Consumer Attitudes Towards Organic Food: Impact on Purchase Intention and Actual Buying Patterns. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(8), c81-c94. https://ijnrd.org/papers/IJNRD2308218.pdf
Issue
Volume 8 Issue 8, August-2023
Pages : c81-c94
Other Publication Details
Paper Reg. ID: IJNRD_203737
Published Paper Id: IJNRD2308218
Research Area: Management
Author Type: Indian Author
Country: East Godavari District, Andhra Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2308218.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308218
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