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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Exploring Consumer Attitudes Towards Organic Food: Impact on Purchase Intention and Actual Buying Patterns |
| Authors Name: | Nurukurthi veer Venkata Suryanarayana , Dr. Vandana Bharati |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_203737
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| Published Paper Id: | IJNRD2308218 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | |
| Abstract: | this study Exploring Consumer Attitudes towards Organic Food: Impact on Purchase Intention and Actual Buying Pattern of Organic Food Products in the Indian Context. Through a survey of Indian consumers. the study looks into factors affecting customers' opinions of organic food, their intention their to buy, and shopping behavior. The findings highlight the importance of health consciousness, environmental concern, product knowledge, and trust in influencing consumers' perceptions and purchase behavior. With the help of planned behavioral theory. “The theory of planned behavior. Organizational Behavior and Human Decision Processes” (Ajzen, n.d.-b)16 questionnaires with four dimensions were constructed to measure consumer perceptions. 4 questionaries were constructed to measure consumer intention and 6 were constructed to measure the actual buying patterns of organic food items. This study utilized an online survey Google Forms to collect 201 responses from Indian consumers to investigate consumer Attitudes towards Organic Food: Impact on Purchase Intention and Actual Buying Patterns of Organic Food Products. The survey explored various factors influencing consumers' perceptions, including health consciousness, environmental concern, product knowledge, and trust. Additionally, The study concentrated on the connection between the opinions of consumers and the decision to buy as well as how they relate to intent and real-life behavior. Consumer attitudes towards organic food items are known as observations, and they significantly influence actual organic food product purchases. On actual buying patterns, consumer intention for organic food items is considerably more favorable. These outcomes assist to better understanding the buying patterns of consumers and offer information to marketers and politicians who want to encourage the adoption of organic foods in India. |
| Keywords: | consumer attitudes towards organic food, intent of the consumer, and actual buying patterns. |
| Cite Article: | "Exploring Consumer Attitudes Towards Organic Food: Impact on Purchase Intention and Actual Buying Patterns", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.c81-c94, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308218.pdf |
| Downloads: | 000118764 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2308218 Registration ID: 203737 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: c81-c94 Country: East Godavari District, Andhra Pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308218 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308218 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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