Reshaping Digital Outreach: Leveraging Remarketing and Retargeting Ethics, Effectiveness and Best Practices on Facebook and Google

Registration ID: IJNRD_203932

Published ID: IJNRD2308209

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Rishul Ghosh, Yashashvi Verma, Tanishq Goel

Remarketing, Retargeting, Facebook Pixel, Google Ads, Metrics, Privacy, Shopping Cart, Dynamic Remarketing

By displaying customized adverts based on users' prior behaviors and interests, remarketing has become a crucial tactic for increasing online shopping basket conversions. Social networking sites like Facebook and Google have become essential commercial spaces for online merchants because of the Internet's explosive expansion in related technology. Through the lenses of ethical issues, efficacy evaluation, and best practices related with remarketing and retargeting techniques on Facebook and Google, this research study explores the evolving environment of digital outreach.

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Rishul Ghosh, Yashashvi Verma, & Tanishq Goel (August-2023). Reshaping Digital Outreach: Leveraging Remarketing and Retargeting Ethics, Effectiveness and Best Practices on Facebook and Google. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(8), b981-b992. https://ijnrd.org/papers/IJNRD2308209.pdf

Volume 8 Issue 8, August-2023

Pages : b981-b992

Paper Reg. ID: IJNRD_203932

Published Paper Id: IJNRD2308209

Downloads: 000122257

Research Area: Management

Author Type: Indian Author

Country: Bhopal, Madhya Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308209.pdf

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