Reshaping Digital Outreach: Leveraging Remarketing and Retargeting Ethics, Effectiveness and Best Practices on Facebook and Google

Reshaping Digital Outreach: Leveraging Remarketing and Retargeting Ethics, Effectiveness and Best Practices on Facebook and Google

Registration ID: IJNRD_203932

Published ID: IJNRD2308209

DOI: Click Here to Get

Rishul Ghosh , Yashashvi Verma , Tanishq Goel

Remarketing, Retargeting, Facebook Pixel, Google Ads, Metrics, Privacy, Shopping Cart, Dynamic Remarketing

By displaying customized adverts based on users' prior behaviors and interests, remarketing has become a crucial tactic for increasing online shopping basket conversions. Social networking sites like Facebook and Google have become essential commercial spaces for online merchants because of the Internet's explosive expansion in related technology. Through the lenses of ethical issues, efficacy evaluation, and best practices related with remarketing and retargeting techniques on Facebook and Google, this research study explores the evolving environment of digital outreach.

Published Paper   E-Certificate

"Reshaping Digital Outreach: Leveraging Remarketing and Retargeting Ethics, Effectiveness and Best Practices on Facebook and Google", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b981-b992, August-2023, Available :https://ijnrd.org/papers/IJNRD2308209.pdf

Volume 8 Issue 8, August-2023

Pages : b981-b992

Paper Reg. ID: IJNRD_203932

Published Paper Id: IJNRD2308209

Downloads: 000121150

Research Area: Management

Country: Bhopal, Madhya Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308209.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308209

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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