Digital Marketing in Decentralized Finance (DeFi) : Exploring the Impact of Ethereum , Smart Contracts & Non-Fungible Tokens (NFTs)

Digital Marketing in Decentralized Finance (DeFi) : Exploring the Impact of Ethereum , Smart Contracts & Non-Fungible Tokens (NFTs)

Registration ID: IJNRD_203815

Published ID: IJNRD2308178

DOI: Click Here to Get

PRASHANT DUTTA , PRADEEP PILLAI

Decentralized Finance, Cryptocurrencies, Blockchain, Digital Marketing, Smart Contracts

Decentralized Finance (DeFi) has proven to be a revolutionary concept in the financial Domain, backed by blockchain technology and crypto-currencies. As the DeFi network continues to proliferate, digital marketing has turn out to be an indispensable aspect of promoting projects, platforms, and services within the DeFi space. The region of blockchain has seen a tremendous growth in the past few years, changing from the promotion of central cryptocurrencies toward decentralized applications and more. One of the major active sections of blockchain development revolves around decentralized finance. So before launching a DeFi App one needs to look for the DeFi Advertising methods. This research paper aims to explore the relationship between digital marketing and DeFi, with a particular focus on blockchain, cryptocurrencies, and Non-Fungible Tokens (NFTs). It delves into the current landscape of digital marketing in DeFi, examines the challenges and opportunities faced. Additionally, this paper provides insights into the future of digital marketing in DeFi and its potential impact on the broader financial landscape.

Published Paper   E-Certificate

"Digital Marketing in Decentralized Finance (DeFi) : Exploring the Impact of Ethereum , Smart Contracts & Non-Fungible Tokens (NFTs)", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b665-b673, August-2023, Available :https://ijnrd.org/papers/IJNRD2308178.pdf

Volume 8 Issue 8, August-2023

Pages : b665-b673

Paper Reg. ID: IJNRD_203815

Published Paper Id: IJNRD2308178

Downloads: 000121137

Research Area: Computer Science & Technology 

Country: JABALPUR, MADHYA PRADESH, INDIA

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308178.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308178

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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