The Evolution of E-commerce in India: Challenges and Future prospects

Registration ID: IJNRD_203172

Published ID: IJNRD2308142

DOI: http://doi.one/10.1729/Journal.35800

Madhubala , Manukant Shastri

E-commerce, Internet penetration, Smartphone adoption, Competitive pricing, digital marketplace

Technology and the internet have transformed business, spawning e-commerce. This paper aims to focus basically on e-commerce sector in India by highlighting future prospects and exploring the challenges encountered in the e-commerce industry in India. To achieve the objectives mixed-method approach was employed. Firstly, extensive literature review was conducted to gather information on the growth and current state of the e-commerce sector in India, including market size, consumer behaviour, and key players. Additionally, quantitative data from various respondents were analysed which provided empirical evidence and significance of e-commerce sector.

Published Paper   E-Certificate

Madhubala & Manukant Shastri (August-2023). The Evolution of E-commerce in India: Challenges and Future prospects. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(8), b352-b357. http://doi.one/10.1729/Journal.35800

Volume 8 Issue 8, August-2023

Pages : b352-b357

Paper Reg. ID: IJNRD_203172

Published Paper Id: IJNRD2308142

Downloads: 000121997

Research Area: Engineering

Country: Rohini, Delhi, -

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308142.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308142

Crossref DOI: http://doi.one/10.1729/Journal.35800

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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