INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Technology and the internet have transformed business, spawning e-commerce. This paper aims to focus basically on e-commerce sector in India by highlighting future prospects and exploring the challenges encountered in the e-commerce industry in India. To achieve the objectives mixed-method approach was employed. Firstly, extensive literature review was conducted to gather information on the growth and current state of the e-commerce sector in India, including market size, consumer behaviour, and key players. Additionally, quantitative data from various respondents were analysed which provided empirical evidence and significance of e-commerce sector.
Keywords:
E-commerce, Internet penetration, Smartphone adoption, Competitive pricing, digital marketplace
Cite Article:
"The Evolution of E-commerce in India: Challenges and Future prospects", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b352-b357, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308142.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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