The Evolution of E-commerce in India: Challenges and Future prospects

The Evolution of E-commerce in India: Challenges and Future prospects

Registration ID: IJNRD_203172

Published ID: IJNRD2308142

DOI: http://doi.one/10.1729/Journal.35800

Madhubala , Manukant Shastri

E-commerce, Internet penetration, Smartphone adoption, Competitive pricing, digital marketplace

Technology and the internet have transformed business, spawning e-commerce. This paper aims to focus basically on e-commerce sector in India by highlighting future prospects and exploring the challenges encountered in the e-commerce industry in India. To achieve the objectives mixed-method approach was employed. Firstly, extensive literature review was conducted to gather information on the growth and current state of the e-commerce sector in India, including market size, consumer behaviour, and key players. Additionally, quantitative data from various respondents were analysed which provided empirical evidence and significance of e-commerce sector.

Published Paper   E-Certificate

"The Evolution of E-commerce in India: Challenges and Future prospects", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b352-b357, August-2023, Available :https://ijnrd.org/papers/IJNRD2308142.pdf

Volume 8 Issue 8, August-2023

Pages : b352-b357

Paper Reg. ID: IJNRD_203172

Published Paper Id: IJNRD2308142

Downloads: 000121248

Research Area: Engineering

Country: Rohini, Delhi, -

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308142.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308142

DOI: http://doi.one/10.1729/Journal.35800

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

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