Impact of online grocery shopping applications on consumption

Impact of online grocery shopping applications on consumption

Registration ID: IJNRD_203403

Published ID: IJNRD2308125

DOI: Click Here to Get

Aditi Negi , Rochika Malhotra , Harshita Kumar , Vidhi Choudhry

● Grocery shopping ● Online shopping ● Online m-commerce apps ● Departmental stores ● Supermarkets ● Internet access ● Time-efficient ● Cost efficient ● Cheap prices ● In-store offers

Online shopping apps have shown tremendous growth over the years, especially after the advent of the covid-19 pandemic, they are known for their speedy services and for reaching every corner of the world. Many surveys and research studies have been conducted, and predictions regarding their further growth in the upcoming years have been made, leading to consumerism. Our study is focused on examining the consumption pattern of various generations after the launch of these online grocery shopping apps pre and post covid times too. Online shopping seems to be the most convenient way to shop online for all wants in just a few simple clicks. Consumers have moved from traditional street shopping to online shopping and there is a change in the consumption patterns of people. Various online shopping apps like Blinkit, Zepto, Reliance Fresh, Big Basket, etc. that ensure quick deliveries, fresh produce, discounts/coupons, a wide variety of products and ranges, time-saving, social distancing, authenticity, and easy exchange policies are gaining popularity. It is because of these advantages that we see some percentage of consumption shift from traditional offline Kirana shops to online shopping. In our study, we have compared these criteria with departmental stores, supermarkets, and Kirana stores and narrowed them down to what incentivizes consumers to pick their preferred modes of grocery shopping. It was found that people generally spent less than 20% of their income on shopping for groceries online, they order items that are of urgent need and feel online shopping has easy accessibility and there is a change in buying patterns post-pandemic. They also feel that in the future they will replace Kirana stores too.

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"Impact of online grocery shopping applications on consumption", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b200-b218, August-2023, Available :https://ijnrd.org/papers/IJNRD2308125.pdf

Volume 8 Issue 8, August-2023

Pages : b200-b218

Paper Reg. ID: IJNRD_203403

Published Paper Id: IJNRD2308125

Downloads: 000121195

Research Area: Arts

Country: New Delhi, Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308125.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308125

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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