STUDY ON MARKETING OF FUNGICIDE IN SAGAR DISTRICT OF MADHYA PRADESH

Registration ID: IJNRD_201944

Published ID: IJNRD2308124

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Aryan anand, Dr. Nitin Barker

Marketing Cost, Marketing Efficiency, Price Spread, Marketing Margin

Fungicides are pesticides that are used to manage or eliminate fungi that might cause diseases in plants, animals, or humans. Fungi can create a variety of issues, such as plant illnesses, food spoilage, and human infections. Fungicides are chemicals that are used to limit the growth and spread of fungi. They are available in liquids, powders, and granules. Fungicides come in a variety of forms, each with its own mode of action, target fungi, and application method. Some fungicides act by stopping fungi from growing or reproducing, while others directly destroy fungi. Some are sprayed on the plant or used as a seed treatment, while others are applied to the soil. During the current study, it was discovered that in farm size the majority of farmers are found in the marginal size farm category, followed by the medium size farm category, the tiny farm size category, the semi medium farm size category, and finally the large farm size category. In age category it is seen that maximum of respondents are in young age category followed by middle group age and lastly old age group. In education category it had been seen that 22 of total respondents are illiterate and left 98 were literate in different categories. In gender category it had been seen that 98 were male among all respondents and 22 were female. There are two marketing channels involved in marketing of Provax in Sagar district of Madhya Pradesh out of which channel 2 is preferred over channel 1. Eventually the selling price of the provax to the consumers was Rs.300/ 0.1 kg bottle. Eventually, the total marketing margin in channel 1 isRs.120 the marketing cost was Rs.48, the marketing efficiency was 1.78%. and price spread in channel 1 is Rs 98 and in channel 2, the total marketing cost was Rs.65, total marketing margin in channel 2 is Rs. 129.20 the marketing efficiency is 1.67% and price spread seen in channel 2 is Rs 124.20.

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Aryan anand & Dr. Nitin Barker (August-2023). STUDY ON MARKETING OF FUNGICIDE IN SAGAR DISTRICT OF MADHYA PRADESH. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(8), b193-b199. https://ijnrd.org/papers/IJNRD2308124.pdf

Volume 8 Issue 8, August-2023

Pages : b193-b199

Paper Reg. ID: IJNRD_201944

Published Paper Id: IJNRD2308124

Research Area: Management

Author Type: Indian Author

Country: Prayagraj, Uttar pradesh, India

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