Paper Title
A Study Of Factors Affecting Customer’s Purchase Intention Towards The Sports Utility Vehicle (SUV) Segment In India
Article Identifiers
Authors
Dr. Somarata Chakraborty , Devesh Khaitan
Keywords
TOPSIS, Multi Criteria Decision Making, Sports Utility Vehicle, Automobile Sector
Abstract
The main purpose of this research work is to explore the consumer priorities, preference of consumers on Sports Utility Vehicle. The research work is planned to focus on understanding the key factors which trigger the consumers purchasing decision of SUV cars in the Indian market scenario. A detailed study has been planned to identify the different criteria which will be the deciding factors of selecting this particular segment of passenger car from a particular brand. Comparison has been made by considering some leading brands available in the Indian Automobile sector. Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) as a multi criteria decision making (MCDM) tool has been used to accomplish the research objectives.
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How To Cite
"A Study Of Factors Affecting Customer’s Purchase Intention Towards The Sports Utility Vehicle (SUV) Segment In India ", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b159-b166, August-2023, Available :https://ijnrd.org/papers/IJNRD2308120.pdf
Issue
Volume 8 Issue 8, August-2023
Pages : b159-b166
Other Publication Details
Paper Reg. ID: IJNRD_203187
Published Paper Id: IJNRD2308120
Downloads: 000121130
Research Area: Management
Country: Kolkata , West Bengal , India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2308120.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308120
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.
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