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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOUR TOWARDS BEAUTY CARE PRODUCTS WITH SPECIAL REFERENCE ERODE TALUK. |
| Authors Name: | Dr. C. Brindhadevi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_203415
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| Published Paper Id: | IJNRD2308108 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | |
| Abstract: | Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of cosmetic products; both of these variables are lethal combination to influence the buying behaviors of the consumers. This particular research was conducted on the 120 male or female who use different brands of cosmetics to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Percentage analysis and chi square analysis were used to identify the relationship between these variables. The results revealed provide the new way to managers to devise suitable strategy for the marketing of cosmetic products. These results show that advertisements are very useful in creating the awareness among the people but they are failed to build strong perceptions in the mind of consumers. Hence, this research paper is to study consumer buying behaviour towards cosmetic products in Erode Taluk. This study concluded that majority of female consumers use Beauty care products and majority of the 25 to 35 years age group respondents opined that advertisement has strong impact on consumer behaviour. |
| Keywords: | Consumer buying behavior, impact on advertisement, beauty |
| Cite Article: | "IMPACT OF ADVERTISEMENT ON CONSUMER BEHAVIOUR TOWARDS BEAUTY CARE PRODUCTS WITH SPECIAL REFERENCE ERODE TALUK.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.b58-b62, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308108.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2308108 Registration ID: 203415 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: b58-b62 Country: Erode, Tamil nadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308108 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308108 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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