IMPACT OF SOCIAL MEDIA ON YOUTH IN THE CONTEXT OF THE CULTURE OF INDIA: A SOCIOLOGICAL ANALYSIS

IMPACT OF SOCIAL MEDIA ON YOUTH IN THE CONTEXT OF THE CULTURE OF INDIA: A SOCIOLOGICAL ANALYSIS

Registration ID: IJNRD_203250

Published ID: IJNRD2308074

DOI: http://doi.one/10.1729/Journal.36125

nidhi dinker

Social Media, Culture, Youth

The utilisation of Social Media is an integral part of Indian youth. The overutilization of social media has captured the attention of youth entirely. The dependency of youths on social media has reached such a level, that without it they cannot imagine any part of their life. Technology especially Social media which is highly engaging affects the core structure of society i.e. social institutions. Due to social media, there are reported changes found in the exterior as well as interior layers (cultural perspective) of Indian society. This study is keen on analyzing these changes that are felt in the social culture among the youth, especially in their Socialisation. It also attempts to examine the positive and negative impacts of social media. It transforms the social culture of society. Especially the findings of an ongoing channel on youtube. It will show how the online culture is changing the offline culture of society. The mixed method approach was used. Initially, a content analysis was carried out of youtube and Instagram's top influencers.

Published Paper   E-Certificate

"IMPACT OF SOCIAL MEDIA ON YOUTH IN THE CONTEXT OF THE CULTURE OF INDIA: A SOCIOLOGICAL ANALYSIS", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 8, page no.a625-a632, August-2023, Available :https://ijnrd.org/papers/IJNRD2308074.pdf

Volume 8 Issue 8, August-2023

Pages : a625-a632

Paper Reg. ID: IJNRD_203250

Published Paper Id: IJNRD2308074

Downloads: 000121331

Research Area: Engineering

Country: -, -, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2308074.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308074

DOI: http://doi.one/10.1729/Journal.36125

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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