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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Product Packaging used as a marketing tool in FMCG products |
| Authors Name: | Dr.P.K.Hemamalini , Abishek Murugadoss |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_203018
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| Published Paper Id: | IJNRD2308057 |
| Published In: | Volume 8 Issue 8, August-2023 |
| DOI: | |
| Abstract: | Marketers use packaging as a tool to influence consumer behaviour among it’s target audience. The aim of the study focuses on brand image perspectives through product packaging, the various advertising influences through packaging and to understand that product packaging enhances customer loyalty. A convenience sampling of 113 was done to collect the responses from Chennai in the areas of Annanagar and Ambattur. The questionnaire was built upon using 5 point Likert scale and multiple choice based questions. Percentage analysis was done along with correlation and Independent T test. Correlation was used to identify the most significantly correlated variables and Independent T test was used to find the significant differences between the gender. There is a significant difference between the ‘gender of the respondents and FMCG companies making an effort to use more sustainable packaging materials. The clear message on the pack about the brand and purchasing the product attracted by discounts and premiums are positively and strongly correlated with advertising influences. Environmentally friendly package and price of the product on package are positively and strongly correlated with brand image of the product. |
| Keywords: | Product Packaging, Brand image, advertising influences and customer loyalty. |
| Cite Article: | "Product Packaging used as a marketing tool in FMCG products", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.a476-a483, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308057.pdf |
| Downloads: | 000118749 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2308057 Registration ID: 203018 Published In: Volume 8 Issue 8, August-2023 DOI (Digital Object Identifier): Page No: a476-a483 Country: Mandavelli Chennai, Tamil Nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2308057 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2308057 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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