Paper Title
First Impression of a Brand and Its Relation to Their Shopping Experiences
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Authors
Navya Sinha
Keywords
Abstract
A brand's first impression can significantly impact a customer's shopping experience. The objective of this research paper is to examine the relationship between a customer's first impression of a brand and their shopping experience. The literature review explores the theoretical frameworks related to brand perception and consumer behavior. The research design is based on a survey conducted among 500 customers across various industries. The findings suggest that the first impression of a brand is a crucial factor in shaping the customer's shopping experience. A positive first impression can lead to increased brand loyalty, whereas a negative one can result in the loss of customers. The conclusion summarizes the key findings and implications for marketers to create a positive first impression for their brand to enhance the shopping experience.
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How To Cite (APA)
Navya Sinha (August-2023). First Impression of a Brand and Its Relation to Their Shopping Experiences . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(8), a100-a127. https://ijnrd.org/papers/IJNRD2308012.pdf
Issue
Volume 8 Issue 8, August-2023
Pages : a100-a127
Other Publication Details
Paper Reg. ID: IJNRD_193950
Published Paper Id: IJNRD2308012
Downloads: 000121982
Research Area: Management
Country: Gautamabuddha Nagar, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2308012.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2308012
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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