INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
A brand's first impression can significantly impact a customer's shopping experience. The objective of this research paper is to examine the relationship between a customer's first impression of a brand and their shopping experience. The literature review explores the theoretical frameworks related to brand perception and consumer behavior. The research design is based on a survey conducted among 500 customers across various industries. The findings suggest that the first impression of a brand is a crucial factor in shaping the customer's shopping experience. A positive first impression can lead to increased brand loyalty, whereas a negative one can result in the loss of customers. The conclusion summarizes the key findings and implications for marketers to create a positive first impression for their brand to enhance the shopping experience.
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"First Impression of a Brand and Its Relation to Their Shopping Experiences ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.a100-a127, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308012.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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