AN EVALUATION OF HEALTH COMMUNICATION STRATEGIES FOR MALARIA IN YAOUNDE

Registration ID: IJNRD_202678

Published ID: IJNRD2307470

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IRINE NDZEBIR EBOB

Malaria, Health communication, field actors’ strategies, Evaluation, advantages, disadvantages, Yaoundé

Malaria is a major health problem in Cameroon with children under 5years old and pregnant women being the most vulnerable and affected groups. The government came up with a national strategic plan to permanently eradicate the disease. In order to bridge the gap between strategies put in place, the expected results and reinforce the strategies, some field actors (non-governmental organizations, and media houses) in Yaoundé’s communication strategies were assessed to know where the problem comes from, ameliorate and strengthen the strategies for better impact and efficiency. The main question was “how do field actors raise awareness on malaria in Yaoundé, and what are the limitations of their strategies?”. The general hypothesis was “field actors used interpersonal and group discussions to spread the word about malaria, but they were constrained by a lack of funding and tools needed to carry out sensitization campaigns”. Important information on field actors’ communication techniques were gathered through interviews with seven participants from non-governmental organizations and media houses in Yaoundé, and field data was assessed using qualitative content analysis. The general hypothesis was supported by field data because the field actors employed several tactics such as interpersonal and group discussions but were limited due to inconsistent sensitization activities carried out with majority not having sufficient funds, and adequate monitoring and evaluation systems put in place, which played a huge role in the malfunctioning of the communication strategies. Thus, making it difficult to completely eradicate malaria in Cameroon.

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IRINE NDZEBIR EBOB (July-2023). AN EVALUATION OF HEALTH COMMUNICATION STRATEGIES FOR MALARIA IN YAOUNDE. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(7), e583-e595. https://ijnrd.org/papers/IJNRD2307470.pdf

Volume 8 Issue 7, July-2023

Pages : e583-e595

Paper Reg. ID: IJNRD_202678

Published Paper Id: IJNRD2307470

Research Area: Social Science and Humanities 

Author Type: Foreign Author

Country: Yaounde, Centre Region, Cameroon

Published Paper PDF: https://ijnrd.org/papers/IJNRD2307470.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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