INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
E-commerce is considered a dominant platform for ensuring business success and survival,
which can be especially observed at the time of pandemic. It offers many benefits to the
consumer and to the businesses in terms of enhancing customer relations, increasing profit,
reducing cost, and allowing flexibility. During the Covid-19 pandemic crisis, E-commerce has
become essential for the consumer and for the businesses. This research aims to explore factors
that affect the consumer purchasing intensions for E-commerce industry during pandemic.
Various statistical tools have been employed. These statistical tools provide useful insights and
explanations with regard to the consumer purchasing intension to choose E-commerce industry.
Data was collected from 100 respondents in the city of Bhopal, Madhya Pradesh, India. The
results reveal that E-commerce industry played a major role in influencing the consumer
purchasing intension during pandemic. This finding could provide a good basis for business to
expand there business on E-commerce platforms.
"CONSUMER PURCHASING INTENSION FOR E-COMMERCE INDUSTRY DURING PANDEMIC.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.e574-e582, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307469.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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