ANALYZING AND CONCEPTUALIZING THE PRACTICES OF SOCIAL MEDIA MARKETING AND ITS CONVERSION RATE

ANALYZING AND CONCEPTUALIZING THE PRACTICES OF SOCIAL MEDIA MARKETING AND ITS CONVERSION RATE

Registration ID: IJNRD_197033

Published ID: IJNRD2307464

DOI: Click Here to Get

Ms Anshul Agarwal , Dr. Vinod Kumar Bhatnagar

consumer behavior, social media marketing, targeted groups, Facebook, Instagram

Social media marketing is a very powerful tool in the growing trend of virtual and digital marketing. Today, the most of the targeted consumer want to see their brand in public and want to discuss freely about their choices. This paper clearly emphasized on the social media marketing results over the marketing practices and related consumer behavior. Especially, Facebook and Instagram nowadays are very popular among the public and them prefer to see brand over there for more convenience and trust. Consumers are very active and trending due to which companies needs to be updated and technoholic according to their targeted group. This paper will clear the concept of social media marketing and reviewing the various research done over it.

Published Paper   E-Certificate

"ANALYZING AND CONCEPTUALIZING THE PRACTICES OF SOCIAL MEDIA MARKETING AND ITS CONVERSION RATE", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 7, page no.e541-e550, July-2023, Available :https://ijnrd.org/papers/IJNRD2307464.pdf

Volume 8 Issue 7, July-2023

Pages : e541-e550

Paper Reg. ID: IJNRD_197033

Published Paper Id: IJNRD2307464

Downloads: 000121184

Research Area: Management

Country: Gwalior, Madhya Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2307464.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2307464

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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