The Impact of Green Marketing on the World Market

Registration ID: IJNRD_202792

Published ID: IJNRD2307455

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Suman Rawat, Ravneet Sethi

Green strategy, Green marketing mix, and Evolution of Green Strategy

Green marketing is a recent phenomenon that has emerged on the international stage and has gained prominence in India and other nations. Consumers now choose more environmentally friendly items over conventional ones, and they have modified their opinions and tastes in favor of green products as a result of environmental concerns. Green marketing refers to the creation, advertising, and distribution of goods and services that are environmentally friendly and safeguard the environment from deterioration. Due to its negative effects on the environment, green marketing is a contemporary notion that businesses and corporations have adopted. This research paper explains the idea of green marketing, how it has evolved, the components of a green marketing mix, its problems, and the businesses that have adopted it. This study paper defines the terms "green marketing," "green marketing evolution," "green marketing mix," and "green marketing challenges." It also describes the businesses that are implementing green strategies in the market and the variables that may affect green marketing. This descriptive research paper is based on secondary sources that were gathered from a variety of sources, including books, websites, articles, and research papers.

Published Paper   E-Certificate

Suman Rawat & Ravneet Sethi (July-2023). The Impact of Green Marketing on the World Market. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(7), e476-e483. https://ijnrd.org/papers/IJNRD2307455.pdf

Volume 8 Issue 7, July-2023

Pages : e476-e483

Paper Reg. ID: IJNRD_202792

Published Paper Id: IJNRD2307455

Downloads: 000121996

Research Area: Computer Science & Technology 

Author Type: Indian Author

Country: Chandigarh, Chandigarh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2307455.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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