|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2024
Volume 9 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 96
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | The Impact of Green Marketing on the World Market |
| Authors Name: | Suman Rawat , Ravneet Sethi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_202792
|
| Published Paper Id: | IJNRD2307455 |
| Published In: | Volume 8 Issue 7, July-2023 |
| DOI: | |
| Abstract: | Green marketing is a recent phenomenon that has emerged on the international stage and has gained prominence in India and other nations. Consumers now choose more environmentally friendly items over conventional ones, and they have modified their opinions and tastes in favor of green products as a result of environmental concerns. Green marketing refers to the creation, advertising, and distribution of goods and services that are environmentally friendly and safeguard the environment from deterioration. Due to its negative effects on the environment, green marketing is a contemporary notion that businesses and corporations have adopted. This research paper explains the idea of green marketing, how it has evolved, the components of a green marketing mix, its problems, and the businesses that have adopted it. This study paper defines the terms "green marketing," "green marketing evolution," "green marketing mix," and "green marketing challenges." It also describes the businesses that are implementing green strategies in the market and the variables that may affect green marketing. This descriptive research paper is based on secondary sources that were gathered from a variety of sources, including books, websites, articles, and research papers. |
| Keywords: | Green strategy, Green marketing mix, and Evolution of Green Strategy |
| Cite Article: | "The Impact of Green Marketing on the World Market", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.e476-e483, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307455.pdf |
| Downloads: | 000118760 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2307455 Registration ID: 202792 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: e476-e483 Country: Chandigarh, Chandigarh, India Research Area: Computer Science & Technology Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2307455 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2307455 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn