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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | PERCEPTION OF CUSTOMERS TOWARDS E-BANKING SERVICES WITH REFERENCE TO SBI BANK IN BALLARI CITY |
| Authors Name: | Dr.Kanyakumari Udagi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_202486
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| Published Paper Id: | IJNRD2307419 |
| Published In: | Volume 8 Issue 7, July-2023 |
| DOI: | http://doi.one/10.1729/Journal.35566 |
| Abstract: | In the current competitive world, every enterprise faces a dynamic environment and every customer has his assessment of the services provided by the banks, before opening their account. While selecting the bank, the prospective customer focuses more on the outcome of the services. Therefore, the study also attempts to evaluate the level of perception of the customers on the online services provided by the SBI bank in Ballari City. An opinion survey was conducted to evaluate the effectiveness of the e-banking services offered by the Bank and assess whether these services could meet the customers' expectations. The level of perception of the customers of the selected Bank and the study conducted considering seven aspects of e-banking. The aspects covered were mobile banking, NEFT, RTGS, IMPS, Debit/Credit Cards, EDI and ECS. Assessing the perceived level of customers helps the bank modify its policies and redesign and deliver suitable services to meet the various needs of its customers. A five-point rating scale was used to measure the perception level of customers. The values were then converted into percentages to evaluate the level of perception of the customers of the selected Bank. |
| Keywords: | E-banking, Online transaction, Perception, Customers |
| Cite Article: | "PERCEPTION OF CUSTOMERS TOWARDS E-BANKING SERVICES WITH REFERENCE TO SBI BANK IN BALLARI CITY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.e164-e173, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307419.pdf |
| Downloads: | 000118762 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2307419 Registration ID: 202486 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.35566 Page No: e164-e173 Country: Ballari, Karnataka, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2307419 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2307419 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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