Exploratory study on Artificial Intelligence in Hospitality Industry.

Registration ID: IJNRD_202586

Published ID: IJNRD2307404

DOI: Click Here to Get

Sanskriti Singh , Dr. Abhishek Tripathi

Artificial Intelligence (AI), Customer Satisfaction, Service Automation, Hotel Operations

The primary objective of using AI in the hospitality industry is to improve both operational efficiency and the quality of the services provided. Artificial intelligence has successfully taken over the hospitality and tourist industry, and hotels are using this technology to gain an advantage in the increasingly competitive market. There is a progressive shift toward using AI in the hospitality industry, reducing the number of processes required to be carried out manually. Hotels are automating processes and simplifying their business operations due to the use of AI in their day-to-day operations. Initially, it was only utilized to simplify the marketing processes; however, in the current scenario, AI is being utilized for every aspect, such as in the welcome of the guest, the handling of luggage, helping with check-in and check-out, the provision of information, the delivery of orders for housekeeping, food and beverage items, and many more. Artificial intelligence is helping in many different ways, including giving a higher degree of personalization, dealing with and following the ideas and requests of visitors, and delivering real-time responses to guest questions even when human employees are unavailable. As hotels have begun using technology to help and connect with visitors, artificial intelligence has emerged as an important tool for enhancing the quality of the overall guest experience. Hence it becomes very important to understand the guest perspective on introducing AI in the hotel industry. With this purpose, the present research paper discussed in detail the prospects and challenges of Artificial Intelligence in hotel operations for enhanced customer satisfaction.

Published Paper   E-Certificate

Sanskriti Singh & Dr. Abhishek Tripathi (July-2023). Exploratory study on Artificial Intelligence in Hospitality Industry.. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(7), e35-e45. https://ijnrd.org/papers/IJNRD2307404.pdf

Volume 8 Issue 7, July-2023

Pages : e35-e45

Paper Reg. ID: IJNRD_202586

Published Paper Id: IJNRD2307404

Downloads: 000122003

Research Area: Social Science and Humanities 

Country: Noida, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2307404.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2307404

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

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