Paper Title
Decoding The Big Fat Indian Wedding Industry
Article Identifiers
Authors
Khushi Jain , Tanya Singh , Rishita Arora , Jhalak Arora , Priya Thakur
Keywords
Interconnection between weddings and various businesses with their impact on the economy.
Abstract
This research project gathered responses from approximately 100 individuals aged 21 to 51, with 65 females and 35 males, regarding their unique wedding experiences. The study highlights diverse choices and preferences among different age groups, showcasing evolving trends in the wedding industry. Disparities in preferences are evident across regions. The study also shows links between the liquor, automobile, housing, jewelry, photography, travel, and tourism industries with weddings and a significant rise in income for the flower and home decor industries during peak wedding seasons. The project aims to cover the unique preferences of various individuals from different cultural and financial backgrounds and their consequent impact on the country's economy.
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How To Cite (APA)
Khushi Jain, Tanya Singh, Rishita Arora, Jhalak Arora, & Priya Thakur (July-2023). Decoding The Big Fat Indian Wedding Industry. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(7), d676-d701. https://ijnrd.org/papers/IJNRD2307379.pdf
Issue
Volume 8 Issue 7, July-2023
Pages : d676-d701
Other Publication Details
Paper Reg. ID: IJNRD_202323
Published Paper Id: IJNRD2307379
Downloads: 000122004
Research Area: Other
Country: New Delhi, Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2307379.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2307379
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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