Decoding The Big Fat Indian Wedding Industry

Registration ID: IJNRD_202323

Published ID: IJNRD2307379

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Khushi Jain, Tanya Singh, Rishita Arora, Jhalak Arora, Priya Thakur

Interconnection between weddings and various businesses with their impact on the economy.

This research project gathered responses from approximately 100 individuals aged 21 to 51, with 65 females and 35 males, regarding their unique wedding experiences. The study highlights diverse choices and preferences among different age groups, showcasing evolving trends in the wedding industry. Disparities in preferences are evident across regions. The study also shows links between the liquor, automobile, housing, jewelry, photography, travel, and tourism industries with weddings and a significant rise in income for the flower and home decor industries during peak wedding seasons. The project aims to cover the unique preferences of various individuals from different cultural and financial backgrounds and their consequent impact on the country's economy.

Published Paper   E-Certificate

Khushi Jain, Tanya Singh, Rishita Arora, Jhalak Arora, & Priya Thakur (July-2023). Decoding The Big Fat Indian Wedding Industry. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(7), d676-d701. https://ijnrd.org/papers/IJNRD2307379.pdf

Volume 8 Issue 7, July-2023

Pages : d676-d701

Paper Reg. ID: IJNRD_202323

Published Paper Id: IJNRD2307379

Downloads: 000122254

Research Area: Other

Author Type: Indian Author

Country: New Delhi, Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2307379.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2307379

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