INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This research project gathered responses from approximately 100 individuals aged 21 to 51, with 65 females and 35 males, regarding their unique wedding experiences. The study highlights diverse choices and preferences among different age groups, showcasing evolving trends in the wedding industry. Disparities in preferences are evident across regions. The study also shows links between the liquor, automobile, housing, jewelry, photography, travel, and tourism industries with weddings and a significant rise in income for the flower and home decor industries during peak wedding seasons. The project aims to cover the unique preferences of various individuals from different cultural and financial backgrounds and their consequent impact on the country's economy.
Keywords:
Interconnection between weddings and various businesses with their impact on the economy.
Cite Article:
"Decoding The Big Fat Indian Wedding Industry", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.d676-d701, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307379.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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