DIGITAL MARKETING STRATEGIES AND SALES PERFORMANCE ONLINE SHOPPING MALLS IN PORT HARCOURT, RIVERS STATE NIGERIA

Registration ID: IJNRD_201938

Published ID: IJNRD2307351

DOI: Click Here to Get

Ifekanandu Chukwudi Christian , Chukwu God’swill Chinedu , Kingsley Uyiosa Asemota

Digital Marketing Strategies, Sales Performance, Online Shopping, Malls, Port Harcourt.

The study sought to establish the relationship between digital marketing strategies and sales performance of online shopping mall in Port Harcourt. The study specifically focused on social media marketing, email marketing and search engine optimizatio in relation to sales performance. The target population of the study comprised of all customers of online shopping malls in Port Harcourt. The target population is said to be infinite. The data collection instrument was a questionnaire and quantitative data was used. The study used correlation to achieve the specific objectives. Analysis was conducted using SPSS version 21 and the findings indicated that social media marketing, email marketing and search engine optimization have a positive and significant relationship with sales performance of online shopping malls in Port Harcourt. The study recommends that Online shopping malls in Port Harcourt should incorporate digital marketing experience in their products and service offerings in order to create innovative customer experience which will help boost their market performance.

Published Paper   E-Certificate

Ifekanandu Chukwudi Christian, Chukwu God’swill Chinedu, & Kingsley Uyiosa Asemota (July-2023). DIGITAL MARKETING STRATEGIES AND SALES PERFORMANCE ONLINE SHOPPING MALLS IN PORT HARCOURT, RIVERS STATE NIGERIA. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(7), d456-d462. https://ijnrd.org/papers/IJNRD2307351.pdf

Volume 8 Issue 7, July-2023

Pages : d456-d462

Paper Reg. ID: IJNRD_201938

Published Paper Id: IJNRD2307351

Downloads: 000122004

Research Area: Commerce

Country: Portharcourt, Enugu, Nigeria

Published Paper PDF: https://ijnrd.org/papers/IJNRD2307351.pdf

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