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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | DIGITAL MARKETING STRATEGIES AND SALES PERFORMANCE ONLINE SHOPPING MALLS IN PORT HARCOURT, RIVERS STATE NIGERIA |
| Authors Name: | Ifekanandu Chukwudi Christian , Chukwu God’swill Chinedu , Kingsley Uyiosa Asemota |
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IJNRD_201938
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| Published Paper Id: | IJNRD2307351 |
| Published In: | Volume 8 Issue 7, July-2023 |
| DOI: | |
| Abstract: | The study sought to establish the relationship between digital marketing strategies and sales performance of online shopping mall in Port Harcourt. The study specifically focused on social media marketing, email marketing and search engine optimizatio in relation to sales performance. The target population of the study comprised of all customers of online shopping malls in Port Harcourt. The target population is said to be infinite. The data collection instrument was a questionnaire and quantitative data was used. The study used correlation to achieve the specific objectives. Analysis was conducted using SPSS version 21 and the findings indicated that social media marketing, email marketing and search engine optimization have a positive and significant relationship with sales performance of online shopping malls in Port Harcourt. The study recommends that Online shopping malls in Port Harcourt should incorporate digital marketing experience in their products and service offerings in order to create innovative customer experience which will help boost their market performance. |
| Keywords: | Digital Marketing Strategies, Sales Performance, Online Shopping, Malls, Port Harcourt. |
| Cite Article: | "DIGITAL MARKETING STRATEGIES AND SALES PERFORMANCE ONLINE SHOPPING MALLS IN PORT HARCOURT, RIVERS STATE NIGERIA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.d456-d462, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307351.pdf |
| Downloads: | 000118758 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2307351 Registration ID: 201938 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: d456-d462 Country: Portharcourt, Enugu, Nigeria Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2307351 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2307351 |
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Impact Factor: 8.76 and ISSN APPROVED
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