INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The study analysed how the TikTok ban in India impacted the digital marketing industry in general and the app's income, user engagement, and user base. For this, the paper first included a research background and problem statement, as well as the research aim and objectives. The research showed that the prohibition resulted in a large drop in advertising income for TikTok and compelled users to shift to other platforms. The effects of India's ban on TikTok on the country's economy are analysed in this report. Exploratory data analysis was used to determine how the restriction has affected TikTok's business and user activity. The results showed that after the ban, advertising revenue and user numbers dropped significantly. The restriction further wreaked havoc on the digital marketing environment, forcing businesses to rethink their advertising approaches and look elsewhere for opportunities. The research emphasised the need of politicians and companies taking into account the repercussions of social media restrictions.
Keywords:
tiktok, tiktok in india, tiktok ban, exploratory data analysis, tiktok advertising, digital marketing
Cite Article:
"The Economic Impact of the Ban on TikTok in India", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.d347-d354, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307341.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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