Paper Title
The Economic Impact of the Ban on TikTok in India
Article Identifiers
Authors
Dheer Bellara
Keywords
tiktok, tiktok in india, tiktok ban, exploratory data analysis, tiktok advertising, digital marketing
Abstract
The study analysed how the TikTok ban in India impacted the digital marketing industry in general and the app's income, user engagement, and user base. For this, the paper first included a research background and problem statement, as well as the research aim and objectives. The research showed that the prohibition resulted in a large drop in advertising income for TikTok and compelled users to shift to other platforms. The effects of India's ban on TikTok on the country's economy are analysed in this report. Exploratory data analysis was used to determine how the restriction has affected TikTok's business and user activity. The results showed that after the ban, advertising revenue and user numbers dropped significantly. The restriction further wreaked havoc on the digital marketing environment, forcing businesses to rethink their advertising approaches and look elsewhere for opportunities. The research emphasised the need of politicians and companies taking into account the repercussions of social media restrictions.
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How To Cite (APA)
Dheer Bellara (July-2023). The Economic Impact of the Ban on TikTok in India. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(7), d347-d354. https://ijnrd.org/papers/IJNRD2307341.pdf
Issue
Volume 8 Issue 7, July-2023
Pages : d347-d354
Other Publication Details
Paper Reg. ID: IJNRD_202191
Published Paper Id: IJNRD2307341
Downloads: 000122004
Research Area: Management
Country: Pune, Maharashtra, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2307341.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2307341
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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