“A STUDY ON MARKETING AND CONSUMER PERCEPTION OF MYCORRHIZA (STARTER) IN VAISHALI DISTRICT OF BIHAR”

“A STUDY ON MARKETING AND CONSUMER PERCEPTION OF MYCORRHIZA (STARTER) IN VAISHALI DISTRICT OF BIHAR”

Registration ID: IJNRD_201689

Published ID: IJNRD2307325

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Suman Bharti , Mr.Amit Kumar

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The present study entitled “A Study on Marketing and Consumer Perception of Mycorrhiza (Starter) in Vaishali District of Bihar” Vaishali district is one of the tobacco producer of the state Bihar and the consumption of mycorrhiza and other Bio-fertilizers is very high in the present study area. The main ai Of DeHaat Pvt. Ltd. To serve good to the farmer to improve, the production and to also improve the Dehaat product in the selected area Company also want to start the study just because of scope and consumer behavior of the farmer while buying the biological product. Company also want to know that awareness about the starter and other product of Dehaat Pvt. Ltd. Mycorrhiza is an organic fertilizer containing microscopic and positive organic fungicide. It helps in increasing the yield crops by harmonizing with the roots of crops. No harmful chemicals have been used in it. Therefore, it does not harm the fertilizing capacity of the soil. Among with this, micronutrients are supplied by the use of mycorrhiza and water holding capacity is improved. Its use also increases the number of fruits and flowers.

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"“A STUDY ON MARKETING AND CONSUMER PERCEPTION OF MYCORRHIZA (STARTER) IN VAISHALI DISTRICT OF BIHAR”", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 7, page no.d205-d211, July-2023, Available :https://ijnrd.org/papers/IJNRD2307325.pdf

Volume 8 Issue 7, July-2023

Pages : d205-d211

Paper Reg. ID: IJNRD_201689

Published Paper Id: IJNRD2307325

Downloads: 000121177

Research Area: Management

Country: Nawada , Bihar, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2307325.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2307325

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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