INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The most significant and lucrative marketing strategy in recent year is online advertising. The ‘online’ growth bandwagon is being ridden by almost everyone these days.” Online spending increased in 2020 and 2021 despite the pandemic’s negative economic effect in 2020.
This paper is a review study of Internet Advertising or Online Advertising with an attempt to explain its scope in the real world.
Keywords:
Internet Advertising , online advertising, digital advertising, characteristics , types , role or significance, advantage , disadvantages
Cite Article:
"Internet Advertising and its role in Indian Society", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.d184-d194, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307322.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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