A STUDY ON DIGITAL MARKETING AND ITS IMPACTS ON RURAL MARKETING IN INDIA

A STUDY ON DIGITAL MARKETING AND ITS IMPACTS ON RURAL MARKETING IN INDIA

Registration ID: IJNRD_200974

Published ID: IJNRD2307059

DOI: Click Here to Get

DHANYASHREE M

Digital marketing, Rural Market, Economic growth, Challenges and Potentials.

India has experienced incredible economic progress in recent years. As a result, the rural Indian market has been rapidly expanding and is now larger than the urban market. It has given that almost 70% of Indians live in rural regions so it is crucial to understand the value of marketing and advertising in rural areas. Digital marketing, social media marketing, and search engine marketing are all becoming more and more popular in rural area as technology advances. The number of Internet users is continually rising, and digital marketing has benefited. Business in rural areas has a number of barriers, which marketers are trying to address by putting more of their efforts on digital marketing, which is now becoming one of the key factors to influence the marketing tactics now a day. Digital marketing platforms have an impact on almost every industry in India as it enables for the more efficient and effective reach of potential customer. The majority of companies and marketers are now concentrating on rural markets. The need to update, enlarge, and reinvent marketing tools, channels, and strategies is critical as the market grows. The aim of the paper is to understand what digital marketing is all about and how businesses are using it in rural regions to sell their goods, educate consumers, and gain an advantage over rivals. The paper describes the present scenario of rural digital market and explores the challenges and potential opportunities businesses have with the companies going rural with digital marketing. The study comes to the conclusion that the need for and use of digital marketing will continuously grow in rural area.

Published Paper   E-Certificate

"A STUDY ON DIGITAL MARKETING AND ITS IMPACTS ON RURAL MARKETING IN INDIA", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 7, page no.a465-a471, July-2023, Available :https://ijnrd.org/papers/IJNRD2307059.pdf

Volume 8 Issue 7, July-2023

Pages : a465-a471

Paper Reg. ID: IJNRD_200974

Published Paper Id: IJNRD2307059

Downloads: 000121238

Research Area: Commerce

Country: Kasaragod, Kerala, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2307059.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2307059

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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