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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | CUSTOMER RELATIONSHIP MANAGEMENT OF ZARA |
| Authors Name: | Mehrun Nisha |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_200855
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| Published Paper Id: | IJNRD2307020 |
| Published In: | Volume 8 Issue 7, July-2023 |
| DOI: | |
| Abstract: | The study has been conducted to get the thorough understanding of customer relationship management of ZARA. This study is based on the data collected through google form, focus Group and interview. The data has been analysed in a sense to understand customer satisfaction and relationship with the brand/company. The study concluded that, Zara is definitely doing well in a current scenario, customers want some good changes in the quality, pricing and behaviour, but overall, they trust Zara. |
| Keywords: | CRM, ZARA, SATISFACTION, PRICING, CUSTOMER, RELATIONSHIP |
| Cite Article: | "CUSTOMER RELATIONSHIP MANAGEMENT OF ZARA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.a134-a142, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307020.pdf |
| Downloads: | 000118763 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2307020 Registration ID: 200855 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: a134-a142 Country: Navi Mumbai, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2307020 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2307020 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
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