Analysis of Customer satisfaction among the users of Digital Banking Services

Analysis of Customer satisfaction among the users of Digital Banking Services

Registration ID: IJNRD_200751

Published ID: IJNRD2306640

DOI: Click Here to Get

Raghuveer R , Prof. D Anand

Key words: Banking industry, transformation, Internet banking, awareness, consumer satisfaction, service quality

It is well understood that banking industry across the globe is undergoing a rapid transformation as well as experiencing the impact of disruptive technology. Internet banking or the digital banking is one of the most favorite services offered by the banking industry. With the rapid development of computer technology as a commercial tool, Internet banking can be used to attract more customers to perform banking transactions in their respective banks. However, the main problem of Internet banking faced by the providers is that a large number of the banks customers are not willing to use the Internet banking services offered may be due to several reasons like lack of awareness, issues of network connectivity, cyber security, etc. Hence it is perceived that there is a problem with regard to consumer satisfaction among the users of Digital Banking Services. There may be five factors which can influence customer satisfaction toward Internet banking include service quality, web design and content, security and privacy, convenience and speed. With the use of a questionnaire survey method comprising of 200 users of Digital Banking Services. The present study is designed to analyse customer satisfaction among the users of public (SBI & Canara bank) and Private (ICICI & HDFC) banks in Mysore, Karnataka.

Published Paper   E-Certificate

"Analysis of Customer satisfaction among the users of Digital Banking Services", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 6, page no.g381-g395, June-2023, Available :https://ijnrd.org/papers/IJNRD2306640.pdf

Volume 8 Issue 6, June-2023

Pages : g381-g395

Paper Reg. ID: IJNRD_200751

Published Paper Id: IJNRD2306640

Downloads: 000121237

Research Area: Management

Country: Mysore, Karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306640.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306640

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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