A review paper on the applicability of Total Quality Management in the student community of private institutes

Registration ID: IJNRD_200270

Published ID: IJNRD2306609

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Biplab Biswas , Dr. Dilip Kumar

Total Quality Management, Student – as – Customer, Student – as – learner, Private institute,

“Total quality management (TQM)” is responsible for improving the performance of an enterprise by prudently analyzing the touch points of an enterprise’s mission, vision, rules and regulations, and the customers, the enterprise is serving. The main argument to apply “Total quality management” in any enterprise depends on the customer’s satisfaction level. The well-known idea of “The customer is always right” is the motivating factor in “Total quality management” aspects to enhance the overall functioning of an enterprise. Customer satisfaction is the key of enhancing the effectiveness of any enterprise and it needs a huge amount of examination and implementation of different products, processes, marketing, etc. activities. The main challenge of convincing ourselves about the concept of “Student – as – customer” is quite applicable in the context of “Total quality management” of the Higher education domain. The primary idea behind writing this paper is to evaluate and understand arguments between 2 contradicting points of consideration. Many of us think that we should consider customers and the student studying in the private higher institute from the same viewpoint and some of us think that there is a basic difference between the two categories. But as per the present situation the private institutes/ universities are similar to normal business organizations and for this reason, the concept of “Total quality management” can be applied to this community of customers also. Thus, private institutes/ universities must take the necessary steps to satisfy the “Student – as – customer” by assessing the exact situation. Private education enterprises should explore and understand the correct options to satisfy “Student – as – customers”. The key task for these private institutes/ universities is to maintain the balance between two concepts “student–as–customer” and “student – as – learner”.

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Biplab Biswas & Dr. Dilip Kumar (June-2023). A review paper on the applicability of Total Quality Management in the student community of private institutes. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), g62-g68. https://ijnrd.org/papers/IJNRD2306609.pdf

Volume 8 Issue 6, June-2023

Pages : g62-g68

Paper Reg. ID: IJNRD_200270

Published Paper Id: IJNRD2306609

Downloads: 000121978

Research Area: Management

Country: Agarpara, North 24 Parganas, WEST BENGAL, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306609.pdf

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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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