Study on Wechat Public Platform Service of University Library Based on SWOT Analysis

Study on Wechat Public Platform Service of University Library Based on SWOT Analysis

Registration ID: IJNRD_199668

Published ID: IJNRD2306482

DOI: http://doi.one/10.1729/Journal.34874

Xianli Xia , Chonlavit Sutunyarak

library; WeChat; public platform; service; SWOT

Following the pace of new media development, libraries of various universities have also created their own official WeChat official account, and the library's WeChat public platform has since become an important media for information dissemination in universities, increasing the ways of information dissemination. However, in the process of the library's exploration and construction of the WeChat public platform, there are still many areas that need to be improved and innovated, including the problems in the operation of the WeChat platform of major university libraries, and many deficiencies in the management process, which will affect the quality of service provided by university libraries to users.This paper first analyzes the operation status of the typical university library's WeChat official account to specifically understand the operation status of the WeChat official account, and analyzes the problems in the operation of various library official account. Then through the SOWT analysis method, Structured analysis is carried out on the established conditions of the university library's WeChat official account, and then effective suggestions are discussed on how to enhance the value of university libraries, enhance the operation ability, and achieve sustainable development, providing an effective reference model for the long-term development of other university library's WeChat public platform.

Published Paper   E-Certificate

"Study on Wechat Public Platform Service of University Library Based on SWOT Analysis", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 6, page no.e698-e709, June-2023, Available :https://ijnrd.org/papers/IJNRD2306482.pdf

Volume 8 Issue 6, June-2023

Pages : e698-e709

Paper Reg. ID: IJNRD_199668

Published Paper Id: IJNRD2306482

Downloads: 000121142

Research Area: Management

Country: Xi'an, Shaanxi, China

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306482.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306482

DOI: http://doi.one/10.1729/Journal.34874

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area