Paper Title
RESEARCH ON BRAND CONSTRUCTION OF UNIVERSITY LIBRARY
Article Identifiers
Authors
Huang Hairong , Thitinant Wareewanich
Keywords
University library brand, Factors affecting reading, Reader motivation, Reader satisfaction, Brand power enhancement
Abstract
This research mainly uses questionnaire survey and data analysis method to study the brand building of university library. The questionnaire survey collected readers' differences and intentions in various aspects under different environment, service and brand background, starting from five parts: readers' basic situation, factors affecting reading, readers' motivation for entering the library, readers' satisfaction and brand power improvement. The survey objects were college students and university staff in 2020, 2021, 2022 and 2023. In Jiangxi Vocational College of Finance and Economics, Jiujiang College, Nanchang University, Jiangxi Vocational University and other colleges and universities, on-site questionnaires and electronic questionnaires were used to collect data. The electronic questionnaire part is released through the reader service group of each university library, mainly for the readers who have come to the library and want to library. Then, SPSS is used for comparative analysis of the collected questionnaire results, and through descriptive analysis, exploratory factor analysis, comparative analysis and regression analysis, the problems faced by university library brand construction and the needs of users are studied, so as to demonstrate the feasibility of university library brand construction and brand marketing strategy.
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How To Cite (APA)
Huang Hairong & Thitinant Wareewanich (June-2023). RESEARCH ON BRAND CONSTRUCTION OF UNIVERSITY LIBRARY. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), e288-e303. https://ijnrd.org/papers/IJNRD2306440.pdf
Issue
Volume 8 Issue 6, June-2023
Pages : e288-e303
Other Publication Details
Paper Reg. ID: IJNRD_200081
Published Paper Id: IJNRD2306440
Downloads: 000121989
Research Area: Management
Country: Jiujiang City, Jiangxi Province, China
Published Paper PDF: https://ijnrd.org/papers/IJNRD2306440.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306440
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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