RESEARCH ON BRAND CONSTRUCTION OF UNIVERSITY LIBRARY

RESEARCH ON BRAND CONSTRUCTION OF UNIVERSITY LIBRARY

Registration ID: IJNRD_200081

Published ID: IJNRD2306440

DOI: Click Here to Get

Huang Hairong , Thitinant Wareewanich

University library brand, Factors affecting reading, Reader motivation, Reader satisfaction, Brand power enhancement

This research mainly uses questionnaire survey and data analysis method to study the brand building of university library. The questionnaire survey collected readers' differences and intentions in various aspects under different environment, service and brand background, starting from five parts: readers' basic situation, factors affecting reading, readers' motivation for entering the library, readers' satisfaction and brand power improvement. The survey objects were college students and university staff in 2020, 2021, 2022 and 2023. In Jiangxi Vocational College of Finance and Economics, Jiujiang College, Nanchang University, Jiangxi Vocational University and other colleges and universities, on-site questionnaires and electronic questionnaires were used to collect data. The electronic questionnaire part is released through the reader service group of each university library, mainly for the readers who have come to the library and want to library. Then, SPSS is used for comparative analysis of the collected questionnaire results, and through descriptive analysis, exploratory factor analysis, comparative analysis and regression analysis, the problems faced by university library brand construction and the needs of users are studied, so as to demonstrate the feasibility of university library brand construction and brand marketing strategy.

Published Paper   E-Certificate

"RESEARCH ON BRAND CONSTRUCTION OF UNIVERSITY LIBRARY", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 6, page no.e288-e303, June-2023, Available :https://ijnrd.org/papers/IJNRD2306440.pdf

Volume 8 Issue 6, June-2023

Pages : e288-e303

Paper Reg. ID: IJNRD_200081

Published Paper Id: IJNRD2306440

Downloads: 000121194

Research Area: Management

Country: Jiujiang City, Jiangxi Province, China

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306440.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306440

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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