A CHRONOLOGICAL STUDY OF HISTORY OF MANNEQUINS IN VISUAL MERCHANDISING PRACTICES

A CHRONOLOGICAL STUDY OF HISTORY OF MANNEQUINS IN VISUAL MERCHANDISING PRACTICES

Registration ID: IJNRD_199601

Published ID: IJNRD2306397

DOI: Click Here to Get

Dr. Aditya Upadhyay

Visual Merchandising, Mannequin, Retail Store, Window display, Retailing

This paper is a study of past and present of use of mannequins in practice of Visual Merchandising, to find a common link and trend flow, which can further help in deriving or forecasting techniques of VM which could be used in future. This study is done chronologically, right from the earliest available known sources of information about inception of this art. This article can lead the readers through the journey of transformation of art of 15th Century into science of displaying techniques for retailing of 21st Century. A reader will also learn how social, political and economic changes in society have impacted the retail culture and how everything around retail and visual merchandising adapted to these changes for survival. Like all other studies of history, all the information for this paper is collected through trustable secondary sources like published research papers, books, articles, brochures, pictures etc. Source of information is given due credit wherever required. Pictures are used extensively to help readers understand and relate with the journey of retail culture.

Published Paper   E-Certificate

"A CHRONOLOGICAL STUDY OF HISTORY OF MANNEQUINS IN VISUAL MERCHANDISING PRACTICES", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 6, page no.d936-d951, June-2023, Available :https://ijnrd.org/papers/IJNRD2306397.pdf

Volume 8 Issue 6, June-2023

Pages : d936-d951

Paper Reg. ID: IJNRD_199601

Published Paper Id: IJNRD2306397

Downloads: 000121225

Research Area: Social Science and Humanities 

Country: Bhopal, Madhya Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306397.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306397

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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