INFLUENCE OF GREEN MARKETING ,ON BUYING BEHAVIOUR OF CONSUMERS

INFLUENCE OF GREEN MARKETING ,ON BUYING BEHAVIOUR OF CONSUMERS

Registration ID: IJNRD_198804

Published ID: IJNRD2306375

DOI: Click Here to Get

Gunjan Srivastava , Mohammad Kashif

Green marketing, purchase, products

Globally, the market and environment have been significantly impacted by the exponential rise of the green concept and green marketing during the past few decades. Consumer behaviour theories that are relevant to this situation include buying intentions have been examined in more detail. The study's findings have been examined, showing that all the variables used, including consumer belief, social influence, environmental attitude, and perceived quality of green products, significantly and favourably influence consumers' intention to make green purchases and are therefore significant predictors. Additionally, the study's shortcomings and contributions have been explored. Finally, the marketing ramifications and advice support the significance of the chosen variables.

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"INFLUENCE OF GREEN MARKETING ,ON BUYING BEHAVIOUR OF CONSUMERS", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 6, page no.d727-d734, June-2023, Available :https://ijnrd.org/papers/IJNRD2306375.pdf

Volume 8 Issue 6, June-2023

Pages : d727-d734

Paper Reg. ID: IJNRD_198804

Published Paper Id: IJNRD2306375

Downloads: 000121189

Research Area: Management

Country: Bangalore, karnataka, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306375.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306375

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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