Paper Title
INFLUENCE OF GREEN MARKETING ,ON BUYING BEHAVIOUR OF CONSUMERS
Article Identifiers
Authors
Gunjan Srivastava , Mohammad Kashif
Keywords
Green marketing, purchase, products
Abstract
Globally, the market and environment have been significantly impacted by the exponential rise of the green concept and green marketing during the past few decades. Consumer behaviour theories that are relevant to this situation include buying intentions have been examined in more detail. The study's findings have been examined, showing that all the variables used, including consumer belief, social influence, environmental attitude, and perceived quality of green products, significantly and favourably influence consumers' intention to make green purchases and are therefore significant predictors. Additionally, the study's shortcomings and contributions have been explored. Finally, the marketing ramifications and advice support the significance of the chosen variables.
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How To Cite (APA)
Gunjan Srivastava & Mohammad Kashif (June-2023). INFLUENCE OF GREEN MARKETING ,ON BUYING BEHAVIOUR OF CONSUMERS. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), d727-d734. https://ijnrd.org/papers/IJNRD2306375.pdf
Issue
Volume 8 Issue 6, June-2023
Pages : d727-d734
Other Publication Details
Paper Reg. ID: IJNRD_198804
Published Paper Id: IJNRD2306375
Downloads: 000121978
Research Area: Management
Country: Bangalore, karnataka, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2306375.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306375
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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