Digital Marketing Automation Solutions Using AI and Intelligent Process Automation Techniques : Critical analysis and possible upcoming research

Digital Marketing Automation Solutions Using AI and Intelligent Process Automation Techniques : Critical analysis and possible upcoming research

Registration ID: IJNRD_199718

Published ID: IJNRD2306365

DOI: Click Here to Get

Sai Bala Ganesh Evana , RamaKrishna Potu , Bharath Sai Addanki , Syam Sundar Rama , Dr.Velmurugam A K

Deep learning, Machine learning, Digital Marketing, Artificial Intelligence for Customer experience, Customer service enhancement, Automation in Digital marketing

Artificial intelligence (AI) is revolutionizing the field of digital marketing. By leveraging machine learning algorithms and natural language processing, AI is able to analyse vast amounts of data and make intelligent decisions in real-time, enabling businesses to better understand and engage with their customers. AI can be used to personalize marketing campaigns, optimize ad targeting, and even create content. Additionally, AI-powered chatbots and virtual assistants can provide personalized customer service, improving the overall customer experience. While AI has the potential to greatly improve the effectiveness of digital marketing efforts, it is important for businesses to carefully consider the ethical implications of using AI in their marketing strategies. It acknowledges the important contribution of AI to raising customer interaction on social media. At about the same time, instances of this-capable AI-based technologies have been suggested. It was categorically claimed that institutions can act more actively and thereby improve their non-financial performance by applying AI in marketing. They see it as a tool that supports decision-making in the area of managing social media interaction. Because of its solid foundations of the distribution, democratization, cryptography, integrity, and smart contracts, distributed ledger technology is the rage right now. Its application is expanding across a number of economic areas. Due to the abundance of available data, there are concerns with big data analytics, anonymity, ransomware attacks, marketing fraud, and spam. In order to offer an areas for further research of new market possibilities for blockchain customers experience, the current study evaluates the application of blockchain in the marketing sector and aims to identify influencing factors, research streams, and research topics.

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"Digital Marketing Automation Solutions Using AI and Intelligent Process Automation Techniques : Critical analysis and possible upcoming research ", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 6, page no.d647-d652, June-2023, Available :https://ijnrd.org/papers/IJNRD2306365.pdf

Volume 8 Issue 6, June-2023

Pages : d647-d652

Paper Reg. ID: IJNRD_199718

Published Paper Id: IJNRD2306365

Downloads: 000121130

Research Area: Engineering

Country: Guntru , ANDHRA PRADESH, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306365.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306365

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

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