Paper Title
A CHRONOLOGICAL STUDY OF HISTORY OF VISUAL MERCHANDISING PRACTICES
Article Identifiers
Authors
Dr. Aditya Upadhyay
Keywords
Visual Merchandising, Mannequin, Retail Store, Window display, Retailing.
Abstract
This paper is a study of past and present of Visual Merchandising, to find a common link and trend flow, which can further help in deriving or forecasting techniques of VM which could be used in future. This study is done chronologically, right from the earliest available known sources of information about inception of this art. This paper can lead the readers through the journey of transformation of art of 17th Century into science of displaying techniques for retailing of 21st Century. A reader will also learn how social, political and economic changes in society have impacted the retail culture and how everything around retail and visual merchandising adapted to these changes for survival. Like all other studies of history, all the information for this paper is collected through trustable secondary sources like published research papers, books, articles, brochures, pictures etc. Source of information is given due credit wherever required. Pictures are used extensively to help readers understand and relate with the journey of retail culture.
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How To Cite (APA)
Dr. Aditya Upadhyay (June-2023). A CHRONOLOGICAL STUDY OF HISTORY OF VISUAL MERCHANDISING PRACTICES. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), d531-d550. https://ijnrd.org/papers/IJNRD2306355.pdf
Issue
Volume 8 Issue 6, June-2023
Pages : d531-d550
Other Publication Details
Paper Reg. ID: IJNRD_199596
Published Paper Id: IJNRD2306355
Downloads: 000121977
Research Area: Social Science and HumanitiesÂ
Country: Bhopal, Madhya Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2306355.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306355
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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