INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This paper is a study of past and present of Visual Merchandising, to find a common link and trend flow, which can further help in deriving or forecasting techniques of VM which could be used in future. This study is done chronologically, right from the earliest available known sources of information about inception of this art. This paper can lead the readers through the journey of transformation of art of 17th Century into science of displaying techniques for retailing of 21st Century. A reader will also learn how social, political and economic changes in society have impacted the retail culture and how everything around retail and visual merchandising adapted to these changes for survival. Like all other studies of history, all the information for this paper is collected through trustable secondary sources like published research papers, books, articles, brochures, pictures etc. Source of information is given due credit wherever required. Pictures are used extensively to help readers understand and relate with the journey of retail culture.
"A CHRONOLOGICAL STUDY OF HISTORY OF VISUAL MERCHANDISING PRACTICES", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.d531-d550, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306355.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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