Social Media Marketing

Registration ID: IJNRD_199337

Published ID: IJNRD2306333

DOI: Click Here to Get

Sandeep Kaur , Ms.Ranvir Kaur

social media marketing, consumer behavior, influence, adoption, significance, marketing tool, strategies, consumer decision-making, brand engagement, challenges, opportunities, existing literature, empirical studies, valuable insights, digital marketers, recommendations, optimize efforts.

This research paper aims to investigate the influence of social media marketing on consumer behavior. With the widespread adoption of social media platforms and their growing significance in our daily lives, businesses have increasingly recognized the potential of social media as a powerful marketing tool. The study delves into various aspects of social media marketing, including its strategies, effects on consumer decision-making, brand engagement, and the challenges and opportunities it presents for businesses. Through an extensive analysis of existing literature and empirical studies, this research paper provides valuable insights for digital marketers and offers recommendations to optimize social media marketing efforts.

Published Paper   E-Certificate

Sandeep Kaur & Ms.Ranvir Kaur (June-2023). Social Media Marketing. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), d317-d325. https://ijnrd.org/papers/IJNRD2306333.pdf

Volume 8 Issue 6, June-2023

Pages : d317-d325

Paper Reg. ID: IJNRD_199337

Published Paper Id: IJNRD2306333

Downloads: 000121973

Research Area: Engineering

Country: Ropar, Punjab, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306333.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306333

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave | IJNRD.ORG | IJNRD.COM | IJPUB.ORG

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 10 | October 2025

IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.

The INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to advance applied, theoretical, and experimental research across diverse fields. Its goal is to promote global scientific information exchange among researchers, developers, engineers, academicians, and practitioners. IJNRD serves as a platform where educators and professionals can share research evidence, models of best practice, and innovative ideas, contributing to academic growth and industry relevance.

Indexing Coverage includes Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar (AI-Powered Research Tool), Microsoft Academic, Academia.edu, arXiv.org, ResearchGate, CiteSeerX, ResearcherID (Thomson Reuters), Mendeley, DocStoc, ISSUU, Scribd, and many more recognized academic repositories.

How to submit the paper?

By Our website

Click Here to Submit Paper Online

By Mail

Send your paper to editor@ijnrd.org

Important Dates for Current issue

Paper Submission Open For: October 2025

Current Issue: Volume 10 | Issue 10 | October 2025

Impact Factor: 8.76

Last Date for Paper Submission: Till 31-Oct-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: IJNRD is an International Peer-reviewed, Refereed, and Open Access Journal with Transparent Peer Review as per the new UGC CARE 2025 guidelines, offering low-cost multidisciplinary publication with Crossref DOI and global indexing.

Subject Category: Research Area

Call for Paper: More Details