THE CHANGING LANDSCAPE OF MARKETING CHANNELS OF DISTRIBUTION AND LOGISTICS: A CONCEPTUAL REVIEW

Registration ID: IJNRD_198839

Published ID: IJNRD2306304

DOI: Click Here to Get

MRIDUL TRIKHA

Retail marketing, Integration of services, Channels of distribution,

The paper focuses on the culmination of the marketing procedure as it explains the roles of manufacturers, marketing channels and store managers who provide good customer services to their end users. The paper also suggests role of retailers in distribution and integration of the products and services to the customers. In today’s world logistics’ is been focused as it has maximized both the revenues and sales of the merchandise. The operational procedures which need to be paid more attention are logistics and inventory control. Retail marketing is on the threshold of a new era as it will provide more efficient features which will contribute in providing meaningful and profitable outcomes. The literature review reflects the distribution and marketing mix strategies and usage which gave fruitful outcomes in the past researches. To develop the conceptualization of the retailing, this paper also includes the review of previous academic researches which were conducted and which covered the major emerging trends in retailing process. Therefore, the review summarizes the vast amount of research conducted on retailing topics to help academic researchers, teachers and marketing practitioners to better understand the concept of retail marketing

Published Paper   E-Certificate

MRIDUL TRIKHA (June-2023). THE CHANGING LANDSCAPE OF MARKETING CHANNELS OF DISTRIBUTION AND LOGISTICS: A CONCEPTUAL REVIEW. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), d19-d24. https://ijnrd.org/papers/IJNRD2306304.pdf

Volume 8 Issue 6, June-2023

Pages : d19-d24

Paper Reg. ID: IJNRD_198839

Published Paper Id: IJNRD2306304

Downloads: 000121983

Research Area: Commerce

Country: Mohali, Panjab, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306304.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306304

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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