Impact of Digital Marketing on revenue generation

Registration ID: IJNRD_193276

Published ID: IJNRD2306299

DOI: Click Here to Get

Abhinav Srivastava

Digital Marketing, Revenue Generation

This study aims to investigate how the revenue generated by businesses is impacted by digital marketing. Given the development of digital technology and the rising popularity of online marketing platforms, it is crucial to comprehend how effectively digital marketing strategies generate revenue for businesses. The study employed a mixed-method approach that combines quantitative surveys and qualitative interviews in order to collect data from businesses in a variety of industries. The study finds that businesses who successfully implement digital marketing strategies have faster revenue growth than those who don't. Social media marketing, search engine optimisation, and content marketing have been found to be the most profitable digital marketing strategies. The survey also reveals important obstacles that businesses encounter when putting digital marketing plans into practise, such as a lack of tools, expertise, and understanding. The study's findings shed light on the potential advantages of digital marketing for companies and offer suggestions for using it to boost revenue generating.

Published Paper   E-Certificate

Abhinav Srivastava (June-2023). Impact of Digital Marketing on revenue generation. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), c866-c871. https://ijnrd.org/papers/IJNRD2306299.pdf

Volume 8 Issue 6, June-2023

Pages : c866-c871

Paper Reg. ID: IJNRD_193276

Published Paper Id: IJNRD2306299

Downloads: 000122004

Research Area: Other

Country: Gautam Budda Nagar, Uttar Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306299.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306299

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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Current Issue: Volume 10 | Issue 10 | October 2025

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