Paper Title
A Study of Elements of Online Visual Merchandising (OVME) for Websites of Indian Apparel Retailers
Article Identifiers
: Keywords
Merchandising, Online Retail Stores, Online Visual Merchandising, OVM, Apparel web store, Content analysis, Taxonomy
Abstract
This paper is the result of a scientific research which is concerned to the new and emerging field of Online Visual Merchandising. For the ease of study, the focus of this research was concentrated on Fashion and Apparel online stores. The aim of this research is to identify, create taxonomy and then measure the elements and sub-elements of Online Visual Merchandising. It is one of the first few researches in its line which is focused on Fashion and Apparel online stores operating in India.
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How To Cite (APA)
Dr. Aditya Upadhyay, Dr. Sangeeta Jauhari, & Dr. Vijay Singh (June-2023). A Study of Elements of Online Visual Merchandising (OVME) for Websites of Indian Apparel Retailers. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), c794-c812. https://ijnrd.org/papers/IJNRD2306292.pdf
Issue
Volume 8 Issue 6, June-2023
Pages : c794-c812
Other Publication Details
Paper Reg. ID: IJNRD_199377
Published Paper Id: IJNRD2306292
Downloads: 000122254
Research Area: Social Science and HumanitiesÂ
Author Type: Indian Author
Country: Bhopal, Madhya Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2306292.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306292
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