Paper Title
A Study of Elements of Online Visual Merchandising (OVME) for Websites of Indian Apparel Retailers
Article Identifiers
Authors
Dr. Aditya Upadhyay , Dr. Sangeeta Jauhari , Dr. Vijay Singh
Keywords
Merchandising, Online Retail Stores, Online Visual Merchandising, OVM, Apparel web store, Content analysis, Taxonomy
Abstract
This paper is the result of a scientific research which is concerned to the new and emerging field of Online Visual Merchandising. For the ease of study, the focus of this research was concentrated on Fashion and Apparel online stores. The aim of this research is to identify, create taxonomy and then measure the elements and sub-elements of Online Visual Merchandising. It is one of the first few researches in its line which is focused on Fashion and Apparel online stores operating in India.
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How To Cite
"A Study of Elements of Online Visual Merchandising (OVME) for Websites of Indian Apparel Retailers", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 6, page no.c794-c812, June-2023, Available :https://ijnrd.org/papers/IJNRD2306292.pdf
Issue
Volume 8 Issue 6, June-2023
Pages : c794-c812
Other Publication Details
Paper Reg. ID: IJNRD_199377
Published Paper Id: IJNRD2306292
Downloads: 000121139
Research Area: Social Science and HumanitiesÂ
Country: Bhopal, Madhya Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2306292.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306292
About Publisher
Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publisher: IJNRD (IJ Publication) Janvi Wave
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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