INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This research paper investigates the influence of influencer marketing on consumer behavior in the fashion industry. With the advent of social media and the rise of digital influencers, fashion brands have increasingly utilized influencer marketing strategies to engage with their target audience. This paper aims to examine the effectiveness of influencer marketing in shaping consumer behavior, including brand perception, purchase decisions, and social influence. Additionally, it explores the key factors that contribute to successful influencer campaigns, such as authenticity, credibility, and alignment with brand values. The findings of this research provide valuable insights for fashion brands seeking to leverage influencer marketing as part of their marketing strategies.
Keywords:
influencer marketing, consumer behavior, fashion industry, social media, brand perception, purchase decisions, social influence
Cite Article:
"The Impact of Influencer Marketing on Consumer Behavior in the Fashion Industry", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.c430-c453, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306246.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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