Paper Title
The Impact of Influencer Marketing on Consumer Behavior in the Fashion Industry
Article Identifiers
Authors
Tamanna Jain
Keywords
influencer marketing, consumer behavior, fashion industry, social media, brand perception, purchase decisions, social influence
Abstract
This research paper investigates the influence of influencer marketing on consumer behavior in the fashion industry. With the advent of social media and the rise of digital influencers, fashion brands have increasingly utilized influencer marketing strategies to engage with their target audience. This paper aims to examine the effectiveness of influencer marketing in shaping consumer behavior, including brand perception, purchase decisions, and social influence. Additionally, it explores the key factors that contribute to successful influencer campaigns, such as authenticity, credibility, and alignment with brand values. The findings of this research provide valuable insights for fashion brands seeking to leverage influencer marketing as part of their marketing strategies.
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How To Cite (APA)
Tamanna Jain (June-2023). The Impact of Influencer Marketing on Consumer Behavior in the Fashion Industry. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), c430-c453. https://ijnrd.org/papers/IJNRD2306246.pdf
Issue
Volume 8 Issue 6, June-2023
Pages : c430-c453
Other Publication Details
Paper Reg. ID: IJNRD_199215
Published Paper Id: IJNRD2306246
Downloads: 000122000
Research Area: Arts
Country: Delhi, Delhi, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2306246.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306246
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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