Influence of Values in Buying Branded Apparels: A Comparative Study of Rural and Urban area of Bathinda

Registration ID: IJNRD_199049

Published ID: IJNRD2306236

DOI: http://doi.one/10.1729/Journal.37322

Vishali

Values, Brands, Consumers, Purchasing Decision.

Influence of Values in Buying Branded Apparels: A Comparative study of Rural and Urban area of Bathinda were the subject of the research. Primary and secondary data are used in the research. We utilized questionnaires and personal interviews. Non-probability sampling was used in this investigation. This is a descriptive study in which the goal is to find out more about the subject. Describe how values influence consumer decisions when purchasing a branded apparel. The primary method of data collection in this study was questionnaires. As a result of the investigation, the following conclusions were reached: Consumers evaluate both price and quality when making purchasing decisions and values also influence the decision. This consumer group has the potential to have a positive impact on apparel and related markets. Since this group is believed to have a major impact on consumer behaviour, more information regarding youth would enable businesses to develop appropriate promotional strategies. Better understanding of this consumer group can result in more direct and effective marketing strategies. Also, a better understanding of the rural and urban youth values may aid retailers in offering more desirable apparel selections for this fashion-conscious financially-able group of young adults. This study will help the marketers to get insights about the consumer behaviour and influence of values on their buying decision.

Published Paper   E-Certificate

Vishali (June-2023). Influence of Values in Buying Branded Apparels: A Comparative Study of Rural and Urban area of Bathinda. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), c334-c346. http://doi.one/10.1729/Journal.37322

Volume 8 Issue 6, June-2023

Pages : c334-c346

Paper Reg. ID: IJNRD_199049

Published Paper Id: IJNRD2306236

Downloads: 000121990

Research Area: Engineering

Country: -bathinda, Punjab , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306236.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306236

Crossref DOI: http://doi.one/10.1729/Journal.37322

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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