IMPACT OF COVID 19 ON E-COMMERCE MARKET IN SIVAKASI

Registration ID: IJNRD_188046

Published ID: IJNRD2306156

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J. VIMAL PRIYAN , Dr. V KARTHIHAI SELVI

E-COMMERCE, SUPPLY CHAINS, COVID 19, DIGITAL TOOLS

The worldwide spread of the COVID-19 pandemic has disrupted how people buy products and services and how they perceive e-commerce. The standardized lockdown rules across India and the growing hesitation among consumers to go outside and shop for essential goods have tilted the nation towards e-commerce. Consumers have switched from shops, supermarkets, and shopping malls to online portals for the purchase of products, ranging from basic commodities to branded goods. The global e-commerce industry report is segmented based products including electronics, healthcare beauty & personal care and others. The outbreak of COVID-19 had an impact on these segments due to the uncertainty in the supply chain and consumer demand across the globe. E-commerce supply chains are mainly strained by COVID-19 as well as factory closures in China, the US, and other countries. The most affected industry segment due to the COVID-19 outbreak is the electronics products as China accounted for most cases of COVID-19 and as per the International Trade Union Federation (ITUF), the country is the largest producer of the electronic and its parts globally. A considerable amount of China’s imports is encompassed of electronic parts that are assembled into finished products, such as consumer electronic products and computers, and then exported. However, due to the factory shut down electronics products supply chain is now close that further impacts the electronics e-commerce industry. It is found that e-commerce is growing tremendously in the pandemic period. Because of pandemic period and lockdown, most of the people are running behind e-commerce. Also it is found that the site’s name plays a major role. For example most of the people prefer Amazon and Flipkart to Myntra etc. On the other hand, many people doesn’t encourage other e-commerce sites because of security concerns and cheating like things. Though e-commerce has some problems it is very useful for the people during the pandemic period. It helps people to stay safe at home.

Published Paper   E-Certificate

J. VIMAL PRIYAN & Dr. V KARTHIHAI SELVI (June-2023). IMPACT OF COVID 19 ON E-COMMERCE MARKET IN SIVAKASI. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), b498-b513. https://ijnrd.org/papers/IJNRD2306156.pdf

Volume 8 Issue 6, June-2023

Pages : b498-b513

Paper Reg. ID: IJNRD_188046

Published Paper Id: IJNRD2306156

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Research Area: Management

Country: Virudhunagar, Tamilnadu, India

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