THE POWER OF POETRY IN MARKETING: HOW LANGUAGE CAN MAKE BRANDS STAND OUT

THE POWER OF POETRY IN MARKETING: HOW LANGUAGE CAN MAKE BRANDS STAND OUT

Registration ID: IJNRD_195933

Published ID: IJNRD2306086

DOI: Click Here to Get

Saanvi Monga , Saanvi Monga

poetry, marketing, brand management, business, communication, strategy, psychology, consumer behaviour

This research paper explores the connection between poetry and its potential benefits in the field of business, despite initial skepticism from many individuals. Recognizing the significance of poetry in the corporate world, legitimate corporations, chief executive officers, academic institutions, and scholars have acknowledged its value. The Strategy Institute of the Boston Consulting Group commissioned Clare Morgan to conduct a study investigating the parallels between poetry and strategic thinking. Morgan's project aimed to explore the potential impact of poetry on the business realm. The research findings, presented in Morgan's book "What Poetry Brings to Business" (Morgan, 2010), shed light on this intriguing relationship. Additionally, Buswick, Morgan, and Lange (2005) affirm that the project aimed to foster analytical thinking and provide a challenging, skills-based initiative. This paper examines the inception and goals of the project, highlighting its contribution to the development of analysis-based thinking spaces. By delving into the realm of poetry and its relevance to business, this research expands our understanding of the potential benefits poetry can bring to the corporate world.

Published Paper   E-Certificate

"THE POWER OF POETRY IN MARKETING: HOW LANGUAGE CAN MAKE BRANDS STAND OUT", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 6, page no.a748-a753, June-2023, Available :https://ijnrd.org/papers/IJNRD2306086.pdf

Volume 8 Issue 6, June-2023

Pages : a748-a753

Paper Reg. ID: IJNRD_195933

Published Paper Id: IJNRD2306086

Downloads: 000121194

Research Area: Communication Systems 

Country: New Delhi , Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2306086.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306086

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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