INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This research paper explores the connection between poetry and its potential benefits in the field of business, despite initial skepticism from many individuals. Recognizing the significance of poetry in the corporate world, legitimate corporations, chief executive officers, academic institutions, and scholars have acknowledged its value. The Strategy Institute of the Boston Consulting Group commissioned Clare Morgan to conduct a study investigating the parallels between poetry and strategic thinking. Morgan's project aimed to explore the potential impact of poetry on the business realm. The research findings, presented in Morgan's book "What Poetry Brings to Business" (Morgan, 2010), shed light on this intriguing relationship. Additionally, Buswick, Morgan, and Lange (2005) affirm that the project aimed to foster analytical thinking and provide a challenging, skills-based initiative. This paper examines the inception and goals of the project, highlighting its contribution to the development of analysis-based thinking spaces. By delving into the realm of poetry and its relevance to business, this research expands our understanding of the potential benefits poetry can bring to the corporate world.
"THE POWER OF POETRY IN MARKETING: HOW LANGUAGE CAN MAKE BRANDS STAND OUT", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.a748-a753, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306086.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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