Paper Title
AN ECONOMIC ANALYSIS ON MARKETING OF BROILERS IN BHAGALPUR DISTRICT OF BIHAR
Article Identifiers
Authors
Sudhanshu shekhar , Mr Pritesh Dwivedi
Keywords
Marketing Efficiency, Marketing Margin, Marketing Cost, Producer’s Share, Price Spread.
Abstract
The present study entitled “An Economic Analysis on Marketing of Broilers in Bhagalpur District of Bihar”. It was founded that there are three marketing channels involved in marketing of Broilers,(Channel 1- Producer-Consumer), (Channel 2 – Producer-Wholesaler- Consumer), (Channel 3- Producer-Wholesaler- Retailer-Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 3. In channel 1, total marketing cost is Rs.20,total marketing margin is Rs 1000,marketing efficiency of channel 1 is 7.84%, Producer’s Share in Consumer Rupees in channel 1 is 99.75% and price spread in channel 1 is Rs. 20. In channel 2, total marketing cost is Rs.280,total marketing margin in channel 2 is Rs.2210,marketing efficiency of channel 2 is 4.16% , Producer’s share in Consumer rupees in channel 2 is 95.27% and price spread in channel 2 is Rs. 490. In channel 3, total marketing cost is Rs.575,total marketing margin in channel 3 is Rs.2420,marketing efficiency of channel 3 is 3.68%, Producer’s share in Consumer rupees in channel 3 is 89.44%, and price spread in channel 3 is Rs 1165.
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How To Cite (APA)
Sudhanshu shekhar & Mr Pritesh Dwivedi (June-2023). AN ECONOMIC ANALYSIS ON MARKETING OF BROILERS IN BHAGALPUR DISTRICT OF BIHAR. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(6), a420-a426. https://ijnrd.org/papers/IJNRD2306044.pdf
Issue
Volume 8 Issue 6, June-2023
Pages : a420-a426
Other Publication Details
Paper Reg. ID: IJNRD_198363
Published Paper Id: IJNRD2306044
Downloads: 000121995
Research Area: Management
Country: Bhagalpur , Bihar, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2306044.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2306044
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