Paper Title
Interest in banking financial products among individuals
Article Identifiers
Authors
Vikash Kumar Mishra , Vishnu Aryan
Keywords
Banking products
Abstract
The promotion of the banking industry is a very notable endeavour. Due to shifting industry trends, escalating rivalry, an efficient regulatory framework, and the financial system, it is currently exceedingly difficult. Another crucial problem is how complicated financial services are. Banks are currently routinely introducing new, cutting-edge services to the market. The information in promotional tools should assist the consumer in making the best choice possible. It can be argued with confidence that strong marketing techniques are crucial for promoting banking services. Customer satisfaction has been given top priority in marketing any item or service. Lack of management support, a lack of cross-departmental cooperation, rules from the government, and issues with media and advertising are the most unpleasant aspects of marketing banks.
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How To Cite (APA)
Vikash Kumar Mishra & Vishnu Aryan (May-2023). Interest in banking financial products among individuals. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), i105-i117. https://ijnrd.org/papers/IJNRD2305814.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : i105-i117
Other Publication Details
Paper Reg. ID: IJNRD_197274
Published Paper Id: IJNRD2305814
Downloads: 000121995
Research Area: Management
Country: Gurgaon , Haryana , +91
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305814.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305814
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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