RESEARCH PAPER ON AN IN-DEPTH ANALYSIS OF BRAND LOYALTY OF CUSTOMERS TOWARDS ORIFLAME PRODUCT IN COMPARISON WITH AVON

Registration ID: IJNRD_196828

Published ID: IJNRD2305756

DOI: Click Here to Get

Priyanshi Goyal , Yashwant Kumar , Megha Seghal , A.R. Deshmukh

Brand loyalty, Cosmetic industry, Comparative analysis, Brand image, Oriflame, Avon, Product quality

The main purpose of this study is to compare product loyalty among consumers using Oriflamme and Avon products. This study aims to investigate the effect of three factors such as originality, brand awareness and brand image on the trust of two brands. By delving deeper into these factors, the study provides insight into the drivers of trust in Oriflame and Avon products and compares the results of these companies in building product loyalty among customers. Finally, this research can provide these companies and others working in the same industry with valuable information to better understand their customers and improve their marketing strategies. Brand loyalty plays an important role in the company's success and stability in the competitive beauty industry. This case study is designed to provide an in-depth analysis of customer loyalty to Oriflame products and compare it to another well-known beauty brand, Avon. This study aims to examine the key factors that help Oriflame and Avon increase customer loyalty, purchase and awareness by examining the factors that affect the product such as product quality, price, and brand image and customer satisfaction. The research process includes qualitative and quantitative methods, including surveys and focus group interviews, to gather information from consumers of both brands. The findings will provide useful information for Oriflame and Avon to strengthen their brand loyalty and achieve a positive impact on their business. The cosmetics industry is a profitable industry that is attracting more and more attention from the research industry. The highly competitive environment of the cosmetics industry makes it important to study the cosmetics industry. Brand loyalty is an important aspect of gaining competitive advantage in the market. Customer loyalty plays an important role in ensuring the company survives the competition, so customer management means improving financial performance and managing the life insurance department.

Published Paper   E-Certificate

Priyanshi Goyal , Yashwant Kumar, Megha Seghal, & A.R. Deshmukh (May-2023). RESEARCH PAPER ON AN IN-DEPTH ANALYSIS OF BRAND LOYALTY OF CUSTOMERS TOWARDS ORIFLAME PRODUCT IN COMPARISON WITH AVON. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), h426-h430. https://ijnrd.org/papers/IJNRD2305756.pdf

Volume 8 Issue 5, May-2023

Pages : h426-h430

Paper Reg. ID: IJNRD_196828

Published Paper Id: IJNRD2305756

Downloads: 000121982

Research Area: Commerce

Country: Delhi, Delhi, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305756.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305756

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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