Paper Title
A Study of Attractiveness of Malls As Buying Destination (With special reference to Lucknow city)
Article Identifiers
Authors
Dr Anil Kumar Batham , Dr Sanjeev Gupta
Keywords
Keywords: Shopping malls, supermarkets, consumer perception, Marketing concept
Abstract
It is extremely necessary to understand consumer behavior for the long run success of any business and making a marketing program. Consumer behavior is a major component of the Marketing concept. Shopping malls provide many products and services to consumers. Malls also provide information on updated products and services. Malls are a key source of valuable information for customers. Malls act as bridges between retailers and Consumers. It is essential to know the factor that influences the choice of the wide range of products and services offered by shopping malls. The aim of this paper is to study the factors of attractiveness of Mall as a buying decisions.
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How To Cite (APA)
Dr Anil Kumar Batham & Dr Sanjeev Gupta (May-2023). A Study of Attractiveness of Malls As Buying Destination (With special reference to Lucknow city). INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), g602-g608. https://ijnrd.org/papers/IJNRD2305677.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : g602-g608
Other Publication Details
Paper Reg. ID: IJNRD_196794
Published Paper Id: IJNRD2305677
Downloads: 000121978
Research Area: Commerce
Country: Lucknow, Uttar Pradesh, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305677.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305677
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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