INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
It is extremely necessary to understand consumer behavior for the long run success of any business and making a marketing program. Consumer behavior is a major component of the Marketing concept. Shopping malls provide many products and services to consumers. Malls also provide information on updated products and services. Malls are a key source of valuable information for customers. Malls act as bridges between retailers and Consumers.
It is essential to know the factor that influences the choice of the wide range of products and services offered by shopping malls. The aim of this paper is to study the factors of attractiveness of Mall as a buying decisions.
"A Study of Attractiveness of Malls As Buying Destination (With special reference to Lucknow city)", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.g602-g608, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305677.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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