Review on consumer knowledge and buying behaviour towards organic foods

Review on consumer knowledge and buying behaviour towards organic foods

Registration ID: IJNRD_184534

Published ID: IJNRD2305658

DOI: Click Here to Get

SONIYA KHINCHI , Dr. Sarla Lakhawat

Organic foods, Knowledge, Health benefits, Purchase behaviour, Factors

Natural fertilisers, pesticides, growth hormones, and genetically modified organisms are not used in the production of organic food. In 2020, the market for organic foods in India is anticipated to grow to $820 million. Due to rising health consciousness, the popularity of organically food is rising in India. Some antioxidants and flavonoids, which have antioxidant characteristics, might be present in higher concentrations in organic foods. The risk of cancer and heart disease is decreased along with other health hazards. As opposed to regular diet, it is also less prone to result in obesity. This study primary goal is to gauge consumer awareness of and purchasing patterns for organic food items. Consumer behaviour analysis can be used to determine the factors influencing customers choices to buy organic food. Secondary sources were used for the following study. Consumers are more influenced by factors such as perceived health, product attributes, social welfare, product attributes and the ability to purchase organic food. A strong relationship between perceived health and product attributes, customers believe that organic food is good for their lives. Since perceived health has the least influence of all variables, it is important to focus on the warranty certificate and product price which must be maintained to a minimum.

Published Paper   E-Certificate

"Review on consumer knowledge and buying behaviour towards organic foods", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 5, page no.g457-g464, May-2023, Available :https://ijnrd.org/papers/IJNRD2305658.pdf

Volume 8 Issue 5, May-2023

Pages : g457-g464

Paper Reg. ID: IJNRD_184534

Published Paper Id: IJNRD2305658

Downloads: 000121188

Research Area: Science

Country: udaipur, rajasthan, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305658.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305658

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

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