Paper Title
Review on consumer knowledge and buying behaviour towards organic foods
Article Identifiers
Authors
SONIYA KHINCHI , Dr. Sarla Lakhawat
Keywords
Organic foods, Knowledge, Health benefits, Purchase behaviour, Factors
Abstract
Natural fertilisers, pesticides, growth hormones, and genetically modified organisms are not used in the production of organic food. In 2020, the market for organic foods in India is anticipated to grow to $820 million. Due to rising health consciousness, the popularity of organically food is rising in India. Some antioxidants and flavonoids, which have antioxidant characteristics, might be present in higher concentrations in organic foods. The risk of cancer and heart disease is decreased along with other health hazards. As opposed to regular diet, it is also less prone to result in obesity. This study primary goal is to gauge consumer awareness of and purchasing patterns for organic food items. Consumer behaviour analysis can be used to determine the factors influencing customers choices to buy organic food. Secondary sources were used for the following study. Consumers are more influenced by factors such as perceived health, product attributes, social welfare, product attributes and the ability to purchase organic food. A strong relationship between perceived health and product attributes, customers believe that organic food is good for their lives. Since perceived health has the least influence of all variables, it is important to focus on the warranty certificate and product price which must be maintained to a minimum.
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How To Cite (APA)
SONIYA KHINCHI & Dr. Sarla Lakhawat (May-2023). Review on consumer knowledge and buying behaviour towards organic foods. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), g457-g464. https://ijnrd.org/papers/IJNRD2305658.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : g457-g464
Other Publication Details
Paper Reg. ID: IJNRD_184534
Published Paper Id: IJNRD2305658
Downloads: 000121988
Research Area: Science
Country: udaipur, rajasthan, India
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305658.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305658
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
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