Paper Title
Investigating the Role of Personality Traits in Impulse Buying Behavior: A Systematic Literature Review
Article Identifiers
Authors
ABHISHEK BADONI , Dr RAJENDRA PRASAD BADONI
Keywords
CONSUMER BEHAVIOR, IMPULSE BUYING, RETAIL, ONLINE PURCHASE
Abstract
The phenomenon of impulsive buying has received significant attention in recent years due to its impact on consumer behavior and sales. This review paper aims to analyze the current literature on impulsive buying, focusing on the emotional, situational, cultural, and age-related factors that contribute to this behavior. The study discusses various theories and models related to impulsive buying and explores the impact of technological advancements, such as e-commerce, on impulsive buying behavior. The research findings highlight the need for further investigation into the role of individual differences in impulsive buying behavior and the potential implications for marketing strategies. Overall, this paper provides valuable insights for researchers and practitioners in understanding and managing impulsive buying behavior.
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How To Cite (APA)
ABHISHEK BADONI & Dr RAJENDRA PRASAD BADONI (May-2023). Investigating the Role of Personality Traits in Impulse Buying Behavior: A Systematic Literature Review. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), g88-g93. https://ijnrd.org/papers/IJNRD2305609.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : g88-g93
Other Publication Details
Paper Reg. ID: IJNRD_196284
Published Paper Id: IJNRD2305609
Downloads: 000121984
Research Area: Commerce
Country: DEHRADUN, UTTARAKHAND, INDIA
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305609.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305609
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Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)
ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016
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This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition
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IJNRD is a Scholarly Open Access, Peer-reviewed, and Refereed Journal with a High Impact Factor of 8.76 (calculated by Google Scholar & Semantic Scholar | AI-Powered Research Tool). It is a Multidisciplinary, Monthly, Low-Cost Journal that follows UGC CARE 2025 Peer-Reviewed Journal Policy norms, Scopus journal standards, and Transparent Peer Review practices to ensure quality and credibility. IJNRD provides indexing in all major databases & metadata repositories, a citation generator, and Digital Object Identifier (DOI) for every published article with full open-access visibility.
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Current Issue: Volume 10 | Issue 10 | October 2025
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