Paper Title
Investigating the Role of Personality Traits in Impulse Buying Behavior: A Systematic Literature Review
Article Identifiers
: Authors
Keywords
CONSUMER BEHAVIOR, IMPULSE BUYING, RETAIL, ONLINE PURCHASE
Abstract
The phenomenon of impulsive buying has received significant attention in recent years due to its impact on consumer behavior and sales. This review paper aims to analyze the current literature on impulsive buying, focusing on the emotional, situational, cultural, and age-related factors that contribute to this behavior. The study discusses various theories and models related to impulsive buying and explores the impact of technological advancements, such as e-commerce, on impulsive buying behavior. The research findings highlight the need for further investigation into the role of individual differences in impulsive buying behavior and the potential implications for marketing strategies. Overall, this paper provides valuable insights for researchers and practitioners in understanding and managing impulsive buying behavior.
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How To Cite (APA)
ABHISHEK BADONI & Dr RAJENDRA PRASAD BADONI (May-2023). Investigating the Role of Personality Traits in Impulse Buying Behavior: A Systematic Literature Review. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), g88-g93. https://ijnrd.org/papers/IJNRD2305609.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : g88-g93
Other Publication Details
Paper Reg. ID: IJNRD_196284
Published Paper Id: IJNRD2305609
Downloads: 000121999
Research Area: Commerce
Author Type: Indian Author
Country: DEHRADUN, UTTARAKHAND, INDIA
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305609.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305609
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