Analyzing the Change in Advertising Techniques for Small Businesses on Instagram

Registration ID: IJNRD_195723

Published ID: IJNRD2305603

DOI: Click Here to Get

Vidhi Jain , Julia Oinam

Digital Marketing, Advertising, Small Businesses, Social Media, Instagram

Social media is the new communal gathering place for people around the globe playing a key role in receiving and sharing information about the communities, businesses, politics, lifestyles, etc. Every smart-phone user nowadays is active on at least one of the social media platforms. With social media being prevalent among the younger generation, businesses have refocused their organizational structure specifically on marketing through social media. Instagram, which has been a photo sharing platform, is also providing business friendly tools for advertising and marketing. About 70% of Indian youth is active on Instagram, which makes this platform more appealing for advertising for small businesses. The methodology of the study has been a quantitative analysis and the research tool used here is the questionnaire survey which has been conducted among the small business owners with different social, cultural, economic background and field of study. The sample population for this survey is the small business owners across India who uses Instagram as their marketing tool to reach out to their audiences. To study and analyze the impact of Instagram on the business growth, the research has been dependent on the inputs and data gathered from the businesses on various factors related to Instagram and its level of influence.

Published Paper   E-Certificate

Vidhi Jain & Julia Oinam (May-2023). Analyzing the Change in Advertising Techniques for Small Businesses on Instagram. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), g28-g38. https://ijnrd.org/papers/IJNRD2305603.pdf

Volume 8 Issue 5, May-2023

Pages : g28-g38

Paper Reg. ID: IJNRD_195723

Published Paper Id: IJNRD2305603

Downloads: 000121999

Research Area: Information Technology 

Country: Sanwer (Indore), Madhya Pradesh, India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305603.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305603

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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