A STUDY ON THE EFFECTIVE ADVERTISEMENT AND ITS INFLUENCE ON CUSTOMER BUYING BEHAVIOR

Registration ID: IJNRD_194158

Published ID: IJNRD2305557

DOI: Click Here to Get

Mrs P. Selvi , Shivam Pandey

Customer buying behavior, Population, Strategies.

This study examines the impact of effective advertising on customer buying behavior. Advertising is a vital element of marketing and has the potential to influence consumer behavior. The study investigates the relationship between advertising effectiveness and customer buying behavior by reviewing existing literature and conducting a survey among a sample population. The survey examines various aspects of advertising, such as creativity, message clarity, brand awareness, and emotional appeal. The results indicate that effective advertising has a significant impact on consumer buying behavior. A well-designed advertisement can generate interest, create awareness, and positively influence consumer attitudes towards a brand, ultimately leading to increased sales. The study concludes that marketers should pay close attention to their advertising campaigns, ensuring that they are designed to meet the needs and preferences of their target audience, and should continually evaluate and refine their advertising strategies to optimize effectiveness.

Published Paper   E-Certificate

Mrs P. Selvi & Shivam Pandey (May-2023). A STUDY ON THE EFFECTIVE ADVERTISEMENT AND ITS INFLUENCE ON CUSTOMER BUYING BEHAVIOR. INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), f332-f337. https://ijnrd.org/papers/IJNRD2305557.pdf

Volume 8 Issue 5, May-2023

Pages : f332-f337

Paper Reg. ID: IJNRD_194158

Published Paper Id: IJNRD2305557

Downloads: 000121989

Research Area: Commerce

Country: Coimbatore , Tamil Nadu , India

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305557.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305557

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

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