Impact of Gamification and Incentivization on Green Behavior: An Analysis of Implementation of Operation CO2, an Innovative Mobile Application for Reduction of Carbon Footprint

Impact of Gamification and Incentivization on Green Behavior: An Analysis of Implementation of Operation CO2, an Innovative Mobile Application for Reduction of Carbon Footprint

Registration ID: IJNRD_195559

Published ID: IJNRD2305553

DOI: Click Here to Get

Ishanvi Shetty , Ananya Anand Iyer , Nitya Patni , Nikhil Pradhan

Carbon Footprint, Gamification, Incentivization, Consumer Engagement, Rewards

Operation CO2, a carbon footprint tracking application, is designed to promote green behavior within individuals and communities. It encourages young adults and students to perform activities to reduce carbon footprint as consumers are mostly unaware of the carbon footprint in their daily lives. The purpose of this study is to motivate people to save the environment. The current study has been performed to analyze the impact of incentivization on green behavior, and to examine the propagation of the same using game mechanics and rewards. The research was conducted with students and young adults at a Dubai based school and also using prior research in this area. People are encouraged to perform various environmentally friendly activities under 5 different categories like transportation, household changes, sustainable environment, cleaning drives, reduction in water and electricity consumption. This app tracks an individual’s contribution towards reducing carbon foot printing. An empirical study based on the survey data supports the usage of this app.

Published Paper   E-Certificate

"Impact of Gamification and Incentivization on Green Behavior: An Analysis of Implementation of Operation CO2, an Innovative Mobile Application for Reduction of Carbon Footprint", IJNRD - INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (www.IJNRD.org), ISSN:2456-4184, Vol.8, Issue 5, page no.f302-f306, May-2023, Available :https://ijnrd.org/papers/IJNRD2305553.pdf

Volume 8 Issue 5, May-2023

Pages : f302-f306

Paper Reg. ID: IJNRD_195559

Published Paper Id: IJNRD2305553

Downloads: 000121164

Research Area: Engineering

Country: -, -, -

Published Paper PDF: https://ijnrd.org/papers/IJNRD2305553.pdf

Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305553

Journal Name: INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT(IJNRD)

ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar | ESTD YEAR: 2016

An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator

Publisher: IJNRD (IJ Publication) Janvi Wave

This work is licensed under a Creative Commons Attribution 4.0 International License and The Open Definition

Call For Paper - Volume 10 | Issue 8 | August 2025

IJNRD is Scholarly open access journals, Peer-reviewed, and Refereed Journals, High Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool), Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) with Open-Access Publications.

INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT (IJNRD) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world. IJNRD will provide an opportunity for practitioners and educators of engineering field to exchange research evidence, models of best practice and innovative ideas.

Indexing In Google Scholar, SSRN, ResearcherID-Publons, Semantic Scholar | AI-Powered Research Tool, Microsoft Academic, Academia.edu, arXiv.org, Research Gate, CiteSeerX, ResearcherID Thomson Reuters, Mendeley : reference manager, DocStoc, ISSUU, Scribd, and many more

How to submit the paper?

Important Dates for Current issue

Paper Submission Open For: August 2025

Current Issue: Volume 10 | Issue 8

Last Date for Paper Submission: Till 31-Aug-2025

Notification of Review Result: Within 1-2 Days after Submitting paper.

Publication of Paper: Within 01-02 Days after Submititng documents.

Frequency: Monthly (12 issue Annually).

Journal Type: International Peer-reviewed, Refereed, and Open Access Journal.

Subject Category: Research Area